{"product_id":"the-listeners-voice-early-radio-and-the-american-public-hardback-9780812243208","title":"The Listener's Voice; Early Radio and the American Public (Hardback) 9780812243208","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Listener's Voice\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEarly Radio and the American Public\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eElena Razlogova (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780812243208\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 October 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages, 14 illus.\u003cbr\u003e22.9 x 15.2 x 2.3 cm, 0.478 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"In \u003ci\u003eThe Listener's Voice\u003c\/i\u003e, Elena Razlogova organizes a wealth of fascinating data in order to overturn fundamental assumptions about early radio. While many have seen early radio as a top-down enterprise, Razlogova uses the concept of reciprocity to show that listeners supplied producers with the feedback they needed to improve sound quality and develop entertaining programs. This is a truly exciting and engaging book.\" (Kathy M. Newman, Carnegie Mellon University)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDuring the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. \u003ci\u003eThe Listener's Voice\u003c\/i\u003e describes how a diverse array of Americans-boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers-participated in the formation of American radio, its genres, and its operations.\u003cbr\u003e Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar \"payola-hungry\" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.\u003cbr\u003e Using radio as a lens to examine a moral economy that Americans have imagined for their nation, \u003ci\u003eThe Listener's Voice\u003c\/i\u003e demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface: The Moral Economy of American Broadcasting\u003cbr\u003e 1 At Ringside\u003cbr\u003e 2 Jumping the Waves\u003cbr\u003e 3 Voice of the Listener\u003cbr\u003e 4 Listeners Write the Scripts\u003cbr\u003e 5 Measuring Culture\u003cbr\u003e 6 Gang Busters\u003cbr\u003e 7 Vox Jox\u003cbr\u003e Epilogue\u003cbr\u003e List of Abbreviations\u003cbr\u003e Notes\u003cbr\u003e Index\u003cbr\u003e Acknowledgments\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Brand New","offer_id":52555711021336,"sku":"9780812243208","price":30.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-listeners-voice-early-radio-and-the-american-public-hardback-9780812243208","provider":"Freshly Printed Books","version":"1.0","type":"link"}