{"product_id":"the-linkedin-playbook-for-employees-how-to-build-your-professional-brand-without-losing-your-job-hardback-9781394362400","title":"The LinkedIn Playbook for Employees; How to Build Your Professional Brand Without Losing Your Job (Hardback) 9781394362400","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe LinkedIn Playbook for Employees\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Build Your Professional Brand Without Losing Your Job\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames Cheo (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394362400, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 May 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e22.6 x 15.8 x 3 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eBuild a powerful LinkedIn presence that opens doors to career opportunities\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn today's competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. \u003ci\u003eThe LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job\u003c\/i\u003e shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from digital résumé to career catalyst. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe LinkedIn Playbook for Employees\u003c\/i\u003e guides you through every aspect of building a sustainable LinkedIn presence, from optimizing your profile and defining your value proposition to crafting compelling content that resonates with your target audience. You’ll discover how to develop 3-5 content pillars that give your voice structure, master storytelling techniques that make your expertise memorable, and leverage the psychology of attention to ensure your posts get noticed. The book reveals technical best practices including optimal posting times, format strategies that drive exceptional engagement, and how to use LinkedIn’s features to dramatically amplify your reach. \u003c\/p\u003e\n\u003cp\u003eYou'll also discover: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eHow to transform your profile into a reputation engine that converts visitors into meaningful connections and generates substantially more career opportunities\u003c\/li\u003e \u003cli\u003eContent strategies built on proven psychological principles that significantly increase post retention and generate far greater visibility than passive engagement alone\u003c\/li\u003e \u003cli\u003eTrust-building frameworks that establish you as more credible than corporate messaging and position you for internal recognition and advancement\u003c\/li\u003e \u003cli\u003eMeasurement and analytics approaches that translate visibility into tangible outcomes including promotions, collaborations, speaking engagements, and strategic career moves\u003c\/li\u003e \u003cli\u003eEthical boundaries and sustainability practices that prevent burnout while building long-term professional influence through consistency rather than viral moments\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for professionals, job seekers, entrepreneurs, career changers, university students, and business leaders, \u003ci\u003eThe LinkedIn Playbook for Employees\u003c\/i\u003e provides a comprehensive roadmap for building a professional brand that differentiates you in your industry, adds genuine value to your network, and creates sustainable career opportunities. Written from the perspective of an employee rather than an influencer, this practical guide shows you how to amplify your voice without losing your authenticity or jeopardizing your position.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword: The Email That Nobody Read xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI Foundation—Why This matters Now 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Why LinkedIn Is the Professional Network that Changed Everything 3\u003c\/p\u003e \u003cp\u003e2 The Cost of Invisibility (Why Professional Branding Isn’t Optional) 13\u003c\/p\u003e \u003cp\u003e3 Start Before You’re Ready 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII Your Digital Storefront— Profile and Positioning 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Building Your LinkedIn Landing Page: The Three- Second Test 33\u003c\/p\u003e \u003cp\u003e5 Define Your Niche, Audience, and Value Proposition 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIII Content Strategy— What to Say and How to Say It 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Building Your Content Pillars: Your Editorial Strategy 71\u003c\/p\u003e \u003cp\u003e7 What to Post (And What Not to Post) 87\u003c\/p\u003e \u003cp\u003e8 The Art of Storytelling for Employees 99\u003c\/p\u003e \u003cp\u003e9 The Psychology of Attention: Writing for the Brain 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIV Technical Excellence— Format, Features, and Optimization 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Technical Best Practices: Photos, Videos, Timing, and Algorithm 135\u003c\/p\u003e \u003cp\u003e11 LinkedIn Features and Tools: Amplify Your Reach 149\u003c\/p\u003e \u003cp\u003e12 Settings and Security: Protecting Your Brand 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eV Community— From Connections to Relationships 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 The Five Pillars of Trust: How to Build Credibility That Lasts 179\u003c\/p\u003e \u003cp\u003e14 Networking on LinkedIn: Building Community, Not Just Connections 201\u003c\/p\u003e \u003cp\u003e15 Social Proof and Credibility: Evidence Over Claims 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVI Conversion— From VIsibility to Opportunity 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 From Visibility to Opportunity: Turning LinkedIn Presence into Career Outcomes 229\u003c\/p\u003e \u003cp\u003e17 Measurement and Growth: Tracking Results and Evolving Your Presence 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVII Sustainability— Ethics, Mindset, and Longevity 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Ethics and Professional Boundaries: Navigating LinkedIn with Integrity 255\u003c\/p\u003e \u003cp\u003e19 Mindset, Resilience, and Longevity: Sustaining Your LinkedIn Presence 269\u003c\/p\u003e \u003cp\u003eEpilogue From Presence to Legacy 283\u003c\/p\u003e \u003cp\u003eAppendix Quick- Start Resources 285\u003c\/p\u003e \u003cp\u003eGlossary of LinkedIn Terms 289\u003c\/p\u003e \u003cp\u003eBibliography 291\u003c\/p\u003e \u003cp\u003eAbout the Author 299\u003c\/p\u003e \u003cp\u003eIndex 303\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433824612632,"sku":"9781394362400","price":15.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394362400.jpg?v=1784854223","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-linkedin-playbook-for-employees-how-to-build-your-professional-brand-without-losing-your-job-hardback-9781394362400","provider":"Freshly Printed Books","version":"1.0","type":"link"}