{"product_id":"the-linkedin-edge-new-sales-strategies-for-unleashing-the-power-of-linkedin-ai-to-cold-call-less-and-sell-more-hardback-9781394316717","title":"The LinkedIn Edge; New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More (Hardback) 9781394316717","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe LinkedIn Edge\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eNew Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJeb Blount (Author), Brynne Tillman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394316717, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e21.8 x 14.2 x 3.3 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eCombine LinkedIn and AI to multiply your selling potential\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the attention of high-value decision makers. They want to make fewer cold calls, face less resistance, and have more meaningful conversations.\u003c\/p\u003e \u003cp\u003eThis is why Jeb Blount (the world's most Fanatical Prospector) and Brynne Tillman (the LinkedIn Whisperer) joined forces to create \u003ci\u003eThe LinkedIn Edge\u003c\/i\u003e—the definitive playbook for combining LinkedIn, AI, and proven outbound prospecting strategies to build bigger, better, and more qualified pipelines. In this highly practical guide, you will learn the tactics, techniques, frameworks, and secret shortcuts that transform LinkedIn into a list-building, prospecting, referral-getting, lead-generation machine that will help you sell more, win more, and earn more.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYou'll learn how to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLeverage LinkedIn + AI to build better, more effective prospecting lists\u003c\/li\u003e \u003cli\u003eIntegrate LinkedIn into your outbound prospecting sequences to increase engagement\u003c\/li\u003e \u003cli\u003eFind decision-makers on LinkedIn using smart targeting strategies\u003c\/li\u003e \u003cli\u003eUse AI tools to streamline research and get crucial contact information\u003c\/li\u003e \u003cli\u003eWrite prospecting messages that convert with proven frameworks + AI\u003c\/li\u003e \u003cli\u003eMulti-thread and penetrate buying committees to bend win probability in your favor through deeper relationships\u003c\/li\u003e \u003cli\u003eJump over gatekeepers and get direct introductions to c-level decision makers\u003c\/li\u003e \u003cli\u003eLeverage your network to warm up cold calls and generate referrals\u003c\/li\u003e \u003cli\u003eGet prospects to accept your LinkedIn connection requests\u003c\/li\u003e \u003cli\u003eTurn LinkedIn into a powerful lead-gen engine that brings hot buyers to you\u003c\/li\u003e \u003cli\u003eDeploy the 5s familiarity framework to build name recognition, authority, trust\u003c\/li\u003e \u003cli\u003eGet more prospecting done, in less time, with better results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003eThe LinkedIn Edge\u003c\/i\u003e is not the typical “social selling” book focused on vanity metrics or going viral. There is no fluff or shallow “moon launch” techniques that never really work.\u003c\/p\u003e \u003cp\u003eThis is a step-by-step playbook, written by practitioners. It is about what works in the real world, in the grind of the sales trenches—blending fast prospecting outreach with systematic relationship building sequences to engage prospects with confidence, consistency, and relevance.\u003c\/p\u003e \u003cp\u003eWith each chapter and every lesson, you'll learn how LinkedIn mastery combined with an AI edge can give you almost superhuman prospecting powers that will explode your pipeline and your income.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Fast Prospecting\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Pipe Is Life 3\u003c\/p\u003e \u003cp\u003e2 Targeting Your ICP 7\u003c\/p\u003e \u003cp\u003e3 Build Prospecting Lists Fast 19\u003c\/p\u003e \u003cp\u003e4 Building Lists from LinkedIn Engagement Signals 23\u003c\/p\u003e \u003cp\u003e5 Job Transition Trigger Events 26\u003c\/p\u003e \u003cp\u003e6 Leveraging LinkedIn Search for List Building 30\u003c\/p\u003e \u003cp\u003e7 Prospecting Sequences 43\u003c\/p\u003e \u003cp\u003e8 Integrating Soft LinkedIn Touches and Tags into Your Prospecting Sequence 48\u003c\/p\u003e \u003cp\u003e9 Using InMail in Your Prospecting Sequence 54\u003c\/p\u003e \u003cp\u003e10 Integrating LinkedIn Direct Messaging into Your Prospecting Sequence 66\u003c\/p\u003e \u003cp\u003e11 Crafting Prospecting Messages That Break Through the Noise 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Slow Prospecting\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Familiarity 91\u003c\/p\u003e \u003cp\u003e13 A Slow, Deliberate Prospecting Journey 95\u003c\/p\u003e \u003cp\u003e14 The Law of Cumulative Impact 100\u003c\/p\u003e \u003cp\u003e15 Develop a Slow Prospecting Plan and Metrics 106\u003c\/p\u003e \u003cp\u003e16 Managing Your LinkedIn Inbox 110\u003c\/p\u003e \u003cp\u003e17 The BTN Method 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Your Network Is Your Net Worth\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Your Network Edge 125\u003c\/p\u003e \u003cp\u003e19 The Seven People You Need in Your Network 130\u003c\/p\u003e \u003cp\u003e20 Optimizing and Refining Your Existing LinkedIn Network 136\u003c\/p\u003e \u003cp\u003e21 Always Be Connecting 139\u003c\/p\u003e \u003cp\u003e22 Sending Effective Connection Requests 143\u003c\/p\u003e \u003cp\u003e23 Avoid the Bait-and-Switch Connection Request 153\u003c\/p\u003e \u003cp\u003e24 Rules and Best Practices for Accepting Connection Requests 157\u003c\/p\u003e \u003cp\u003e25 Nurture Your Network 161\u003c\/p\u003e \u003cp\u003e26 Multi-threading 173\u003c\/p\u003e \u003cp\u003e27 Making the Shift from Cold Calls to Warm Introductions 181\u003c\/p\u003e \u003cp\u003e28 Social Proximity and the Best Path In 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Personal Branding and the LinkedIn Profile Lead Machine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e29 If You Are Not a Brand, You Are a Commodity 195\u003c\/p\u003e \u003cp\u003e30 Personal Brand Audit 198\u003c\/p\u003e \u003cp\u003e31 The LinkedIn Profile Makeover 209\u003c\/p\u003e \u003cp\u003e32 The Middle Hooks 220\u003c\/p\u003e \u003cp\u003e33 Credentials and Credibility 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Differentiation, Thought Leadership, and Authority\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e34 Authority in the Age of Transparency 251\u003c\/p\u003e \u003cp\u003e35 Socially Surrounding Targeted Prospects with the Five S Framework 254\u003c\/p\u003e \u003cp\u003e36 Streaming: Creating and Posting Original Content That Builds Your Authority 258\u003c\/p\u003e \u003cp\u003e37 Sharing: Building Authority Through Content Curation 267\u003c\/p\u003e \u003cp\u003e38 Stop the Scroll: Creative Inspiration for Content That Connects 273\u003c\/p\u003e \u003cp\u003e39 Search and the LinkedIn Algorithm 286\u003c\/p\u003e \u003cp\u003e40 Showing Up in Comments and Conversation 291\u003c\/p\u003e \u003cp\u003eAbout the Authors 297\u003c\/p\u003e \u003cp\u003eIndex 301\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52449457602840,"sku":"9781394316717","price":16.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394316717.jpg?v=1785200279","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-linkedin-edge-new-sales-strategies-for-unleashing-the-power-of-linkedin-ai-to-cold-call-less-and-sell-more-hardback-9781394316717","provider":"Freshly Printed Books","version":"1.0","type":"link"}