{"product_id":"the-librarians-nitty-gritty-guide-to-content-marketing-paperback-softback-9780838914328","title":"The Librarian's Nitty-Gritty Guide to Content Marketing (Paperback \/ softback) 9780838914328","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Librarian's Nitty-Gritty Guide to Content Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eLaura Solomon (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780838914328\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 April 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e128 pages\u003cbr\u003e22.9 x 15.1 x 0.6 cm, 0.18 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e”Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections.\"\"— \u003cem\u003eLibrary Bookwatch\u003c\/em\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhat is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book \u003cem\u003eThe Librarian's Nitty-Gritty Guide to Social Media\u003c\/em\u003e, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003edefines the essential characteristics of effective content marketing;\u003c\/li\u003e\n\u003cli\u003eexplores methods of audience assessment;\u003c\/li\u003e\n\u003cli\u003edemonstrates how to optimize content for sharing;\u003c\/li\u003e\n\u003cli\u003eexplains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;\u003c\/li\u003e\n\u003cli\u003edescribes meaningful metrics for the library context;\u003c\/li\u003e\n\u003cli\u003epoints out 5 common mistakes and how to avoid them;\u003c\/li\u003e\n\u003cli\u003eprovides a template for creating personas; and\u003c\/li\u003e\n\u003cli\u003eincludes first-hand accounts from library marketers\u003c\/li\u003e\n\u003c\/ul\u003e. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003e Chapter 1: Get Over Yourself\u003c\/li\u003e\n\u003cli\u003eChapter 2: Should You Care About Content Marketing? (Yeah, Probably.)\u003c\/li\u003e\n\u003cli\u003eChapter 3: Identifying Your Audience(s)\u003c\/li\u003e\n\u003cli\u003eChapter 4: Planning Not to Fail\u003c\/li\u003e\n\u003cli\u003eChapter 5: Writing So People Might Give a Damn\u003c\/li\u003e\n\u003cli\u003eChapter 6: Common Mistakes: Getting Better, Going Forward\u003c\/li\u003e\n\u003cli\u003eChapter 7: Are You Actually Succeeding? (And How Do You Know?)\u003c\/li\u003e\n\u003c\/ul\u003e Afterword\u003cbr\u003e\u003cbr\u003eBibliography\u003cbr\u003e\u003cbr\u003eIndex\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"ALA Editions","offers":[{"title":"Brand New","offer_id":52735245811992,"sku":"9780838914328","price":35.96,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-librarians-nitty-gritty-guide-to-content-marketing-paperback-softback-9780838914328","provider":"Freshly Printed Books","version":"1.0","type":"link"}