{"product_id":"the-leap-to-globalization-creating-new-value-from-business-without-borders-hardback-9780787962111","title":"The Leap to Globalization; Creating New Value from Business Without Borders (Hardback) 9780787962111","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Leap to Globalization\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating New Value from Business Without Borders\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"Professors Gomez and Korine have written a book that I consider essential reading for firms going global. In demonstrating that globalization is not an end in itself, they emphasize how the process needs above all a total commitment, ambition and adaptabilty on the part of top management\" \u003cbr\u003e  --Raymond Barre, Former Prime Minister of France  \u003cp\u003e\"Definitely a must-read for managers struggling with transitions. Through an accurate observation of examples, the authors are proposing a comprehensive process to optimize the success of any globalization. A true energy saver!\"\u003cbr\u003e  --Bruno Bonnell, chairman and CEO, Infogrames Entertainment\u003c\/p\u003e \u003cp\u003e\"Creating global value tomorrow is the great challenge of today. Based upon careful analysis of numerous company case studies, Korine and Gomez provide simple and effective guidelines to senior executives and entrepreneurs taking the leap into the global market.\"\u003cbr\u003e  --M. Susan Kish, chairman, First Tuesday Worldwide\u003c\/p\u003e \u003cp\u003e\"Korine and Gomez have ably drilled down the mystique of globalization to\u003cbr\u003e  bare bones and provided a brilliant guide on how to translate talk into\u003cbr\u003e  reality. Together with the candid, no-holds-barred analysis of the risks,\u003cbr\u003e  this book is a compelling read for decision-makers contemplating the leap.\"\u003cbr\u003e  --Lim Hwee Hua, member of parliament, Singapore\u003c\/p\u003e \u003cp\u003e\"What makes this book extremely readable is the timely and targeted use of metaphors, based on research of real companies and real events. I recommend this book to managers both in central headquarters and regional offices to better understand what globalization really involves.\"\u003cbr\u003e  --Günter Zorn, president, Heidelberg, Asia\u003c\/p\u003e \u003cp\u003e\"Not only academics and strategy directors, but also corporate finance officers will benefit from working with this book. The authors provide a comprehensive guide to managing the process of globalizing over time.\"\u003cbr\u003e  --M. Arikawa, chairman, Sony Global Treasury Services Plc.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHarry Korine (Author), Pierre-Yves Gomez (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787962111, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 June 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages, Charts: 6 B\u0026amp;W, 0 Color; Tables: 27 B\u0026amp;W, 0 Color; Exhibits: 0 B\u0026amp;W, 0 Color\u003cbr\u003e24.2 x 16 x 2 cm, 0.381 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMit diesem praktischen Fahrplan lernen Sie, wie Sie Ihr Unternehmen in fünf Jahren oder weniger in ein global ausgerichtetes Unternehmen verwandeln.\u003cbr\u003e \u003cbr\u003e Sie lernen, eine Reihe globaler Kompetenzen zu entwickeln, die das gesamte Unternehmen beeinflussen - angefangen bei der Strategiebestimmung bis hin zu Unternehmensorganisation, Produktmarketing und Vertriebsstrategien.\u003cbr\u003e \u003cbr\u003e Die Autoren erläutern die drei Kernkompetenzen praxisnah anhand von Unternehmensbeispielen aus Europa, USA und Asien.\u003cbr\u003e \u003cbr\u003e Mit 4 ausführlichen Fallstudien und 18 zusätzlichen internationalen Fallgeschichten aus 15 verschiedenen Branchen.\u003cbr\u003e \u003cbr\u003e Die Beispiele stammen u.a. von MCI\/Worldcom, Gemplus (dem international führenden Anbieter von Smart Cards) und Bombardier (einem internationalen Luftfahrt- und Bahntechnik-Konzern mit Hauptsitz in Kanada).\u003cbr\u003e \u003cbr\u003e Geschrieben von zwei anerkannten Experten auf dem Gebiet internationale Unternehmensführung und strategisches Management.\u003cbr\u003e \u003cbr\u003e \"The Leap to Globalization\" - Ein Buch speziell für kleinere Start-Up Unternehmen und -Unternehmer.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword (S. Ghoshal).\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e 1. Understanding the Value in Globalization.\u003cbr\u003e \u003cbr\u003e 2. Facing the Risks of Globalization.\u003cbr\u003e \u003cbr\u003e 3. Projection: Acting \"As If \" Global.\u003cbr\u003e \u003cbr\u003e 4. Absorption: Tackling the Risks of Globalizing.\u003cbr\u003e \u003cbr\u003e 5. Harmonization: Adapting to Changing Risks Over Time.\u003cbr\u003e \u003cbr\u003e 6. The Leap to Globalization: A Synthesis.\u003cbr\u003e \u003cbr\u003e Conclusion: The Future of the New Globalizers.\u003cbr\u003e \u003cbr\u003e Appendix: Research Methods.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e The Authors.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52509174595864,"sku":"9780787962111","price":23.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787962111.jpg?v=1786495982","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-leap-to-globalization-creating-new-value-from-business-without-borders-hardback-9780787962111","provider":"Freshly Printed Books","version":"1.0","type":"link"}