{"product_id":"the-lean-product-playbook-how-to-innovate-with-minimum-viable-products-and-rapid-customer-feedback-hardback-9781118960875","title":"The Lean Product Playbook; How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Hardback) 9781118960875","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Lean Product Playbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Innovate with Minimum Viable Products and Rapid Customer Feedback\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDan Olsen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118960875, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 10 July 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e23.1 x 15.8 x 3 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe Lean Product Playbook ist ein praktischer Leitfaden für die Schaffung von Produkten, die die Verbraucher schätzen. Die Entwicklung großartiger Produkte ist ein schwieriges Unterfangen. Davon zeugt der hohe Prozentsatz neuer Produkte, die bei dem Verbraucher auf keine Akzeptanz stoßen. Dieses Praktikerbuch hilft Ihnen durch klare Schritt-für-Schrittanleitungen und unzählige Tipps, erfolgreiche Produkte zu entwickeln.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction: Why Products Fail and How Lean Changes the Game xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Core Concepts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Achieving Product-Market Fit with the Lean Product Process 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Product-Market Fit? 3\u003c\/p\u003e \u003cp\u003eThe Product-Market Fit Pyramid 4\u003c\/p\u003e \u003cp\u003eQuicken: from #47 to #1 7\u003c\/p\u003e \u003cp\u003eThe Lean Product Process 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Problem Space versus Solution Space 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Space Pen 13\u003c\/p\u003e \u003cp\u003eProblems Define Markets 15\u003c\/p\u003e \u003cp\u003eThe What and the How 16\u003c\/p\u003e \u003cp\u003eOutside-In Product Development 16\u003c\/p\u003e \u003cp\u003eShould You Listen to Customers? 17\u003c\/p\u003e \u003cp\u003eA Tale of Two Apple Features 18\u003c\/p\u003e \u003cp\u003eUsing the Solution Space to Discover the Problem Space 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Lean Product Process\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Determine Your Target Customer (Step 1) 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFishing for Customers 25\u003c\/p\u003e \u003cp\u003eHow to Segment Your Target Market 26\u003c\/p\u003e \u003cp\u003eUsers versus Buyers 28\u003c\/p\u003e \u003cp\u003eTechnology Adoption Life Cycle 29\u003c\/p\u003e \u003cp\u003ePersonas 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Identify Underserved Customer Needs (Step 2) 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Customer Need by Any Other Name 37\u003c\/p\u003e \u003cp\u003eCustomer Needs Example: TurboTax 38\u003c\/p\u003e \u003cp\u003eCustomer Discovery Interviews 40\u003c\/p\u003e \u003cp\u003eCustomer Benefit Ladders 41\u003c\/p\u003e \u003cp\u003eHierarchies of Needs 43\u003c\/p\u003e \u003cp\u003eThe Importance versus Satisfaction Framework 45\u003c\/p\u003e \u003cp\u003eRelated Frameworks 56\u003c\/p\u003e \u003cp\u003eVisualizing Customer Value 58\u003c\/p\u003e \u003cp\u003eThe Kano Model 63\u003c\/p\u003e \u003cp\u003ePutting the Frameworks to Use 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Define Your Value Proposition (Step 3) 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategy Means Saying “No” 68\u003c\/p\u003e \u003cp\u003eValue Propositions for Search Engines 68\u003c\/p\u003e \u003cp\u003eNot So Cuil 71\u003c\/p\u003e \u003cp\u003eBuilding Your Product Value Proposition 72\u003c\/p\u003e \u003cp\u003eSkating to Where the Puck Will Be 75\u003c\/p\u003e \u003cp\u003eThe Flip Video Camera 75\u003c\/p\u003e \u003cp\u003ePredicting the Future with Value Propositions 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Specify Your Minimum Viable Product (MVP) Feature Set (Step 4) 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUser Stories: Features with Benefits 78\u003c\/p\u003e \u003cp\u003eBreaking Features Down 79\u003c\/p\u003e \u003cp\u003eSmaller Batch Sizes Are Better 79\u003c\/p\u003e \u003cp\u003eScoping with Story Points 80\u003c\/p\u003e \u003cp\u003eUsing Return on Investment to Prioritize 80\u003c\/p\u003e \u003cp\u003eDeciding on Your MVP Candidate 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Create Your MVP Prototype (Step 5) 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is (and Isn’t) an MVP? 89\u003c\/p\u003e \u003cp\u003eMVP Tests 90\u003c\/p\u003e \u003cp\u003eThe Matrix of MVP Tests 92\u003c\/p\u003e \u003cp\u003eQualitative Marketing MVP Tests 93\u003c\/p\u003e \u003cp\u003eQuantitative Marketing MVP Tests 94\u003c\/p\u003e \u003cp\u003eQualitative Product MVP Tests 99\u003c\/p\u003e \u003cp\u003eQuantitative Product MVP Tests 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Apply the Principles of Great UX Design 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Makes a Great UX? 111\u003c\/p\u003e \u003cp\u003eThe UX Design Iceberg 116\u003c\/p\u003e \u003cp\u003eConceptual Design 117\u003c\/p\u003e \u003cp\u003eInformation Architecture 120\u003c\/p\u003e \u003cp\u003eInteraction Design 123\u003c\/p\u003e \u003cp\u003eVisual Design 129\u003c\/p\u003e \u003cp\u003eDesign Principles 135\u003c\/p\u003e \u003cp\u003eCopy Is Also Part of UX Design 140\u003c\/p\u003e \u003cp\u003eThe A-Team 140\u003c\/p\u003e \u003cp\u003eUX Is in the Eye of the Beholder 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Test Your MVP with Customers (Step 6) 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Many Customers Should I Test With? 144\u003c\/p\u003e \u003cp\u003eIn-Person, Remote, and Unmoderated User Testing 145\u003c\/p\u003e \u003cp\u003eHow to Recruit Customers in Your Target Market 148\u003c\/p\u003e \u003cp\u003eUser Testing at Intuit 152\u003c\/p\u003e \u003cp\u003eRamen User Testing 153\u003c\/p\u003e \u003cp\u003eHow to Structure the User Test 155\u003c\/p\u003e \u003cp\u003eHow to Ask Good Questions 156\u003c\/p\u003e \u003cp\u003eAsk Open versus Closed Questions 158\u003c\/p\u003e \u003cp\u003eI Feel Your Pain 159\u003c\/p\u003e \u003cp\u003eWrapping Up the User Test 160\u003c\/p\u003e \u003cp\u003eHow to Capture and Synthesize User Feedback 161\u003c\/p\u003e \u003cp\u003eUsability versus Product-Market Fit 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Iterate and Pivot to Improve Product-Market Fit 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Build-Measure-Learn Loop 167\u003c\/p\u003e \u003cp\u003eThe Hypothesize-Design-Test-Learn Loop 168\u003c\/p\u003e \u003cp\u003eIterative User Testing 170\u003c\/p\u003e \u003cp\u003ePersevere or Pivot? 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 An End-to-End Lean Product Case Study 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketingReport.com 181\u003c\/p\u003e \u003cp\u003eStep 1: Determine Your Target Customers 182\u003c\/p\u003e \u003cp\u003eStep 2: Identify Underserved Needs 182\u003c\/p\u003e \u003cp\u003eStep 3: Define Your Value Proposition 183\u003c\/p\u003e \u003cp\u003eStep 4: Specify Your MVP Feature Set 185\u003c\/p\u003e \u003cp\u003eStep 5: Create Your MVP Prototype 187\u003c\/p\u003e \u003cp\u003eStep 6: Test Your MVP with Customers 188\u003c\/p\u003e \u003cp\u003eIterate and Pivot to Improve Product-Market Fit 193\u003c\/p\u003e \u003cp\u003eReflections 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Building and Optimizing Your Product\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Build Your Product Using Agile Development 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAgile Development 201\u003c\/p\u003e \u003cp\u003eScrum 205\u003c\/p\u003e \u003cp\u003eKanban 211\u003c\/p\u003e \u003cp\u003ePicking the Right Agile Methodology 216\u003c\/p\u003e \u003cp\u003eSucceeding with Agile 218\u003c\/p\u003e \u003cp\u003eQuality Assurance 222\u003c\/p\u003e \u003cp\u003eTest-Driven Development 225\u003c\/p\u003e \u003cp\u003eContinuous Integration 226\u003c\/p\u003e \u003cp\u003eContinuous Deployment 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Measure Your Key Metrics 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalytics versus Other Learning Methods 229\u003c\/p\u003e \u003cp\u003eOprah versus Spock 231\u003c\/p\u003e \u003cp\u003eUser Interviews 231\u003c\/p\u003e \u003cp\u003eUsability Testing 232\u003c\/p\u003e \u003cp\u003eSurveys 232\u003c\/p\u003e \u003cp\u003eAnalytics and A\/B Testing 235\u003c\/p\u003e \u003cp\u003eAnalytics Frameworks 236\u003c\/p\u003e \u003cp\u003eIdentify the Metric That Matters Most 240\u003c\/p\u003e \u003cp\u003eRetention Rate 242\u003c\/p\u003e \u003cp\u003eThe Equation of Your Business 249\u003c\/p\u003e \u003cp\u003eAchieving Profitability 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Use Analytics to Optimize Your Product and Business 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Lean Product Analytics Process 259\u003c\/p\u003e \u003cp\u003eA Lean Product Analytics Case Study: Friendster 263\u003c\/p\u003e \u003cp\u003eOptimization with A\/B Testing 272\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Conclusion 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 283\u003c\/p\u003e \u003cp\u003eReferences 285\u003c\/p\u003e \u003cp\u003eResources 287\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e \u003cp\u003eAbout the Author 309\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453438521624,"sku":"9781118960875","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118960875_283649.jpg?v=1785284428","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-lean-product-playbook-how-to-innovate-with-minimum-viable-products-and-rapid-customer-feedback-hardback-9781118960875","provider":"Freshly Printed Books","version":"1.0","type":"link"}