{"product_id":"the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-hardback-9780470548677","title":"The Leader's Guide to Storytelling; Mastering the Art and Discipline of Business Narrative (Hardback) 9780470548677","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Leader's Guide to Storytelling\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMastering the Art and Discipline of Business Narrative\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStephen Denning (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470548677, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 April 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages, Tables: 10 B\u0026amp;W, 0 Color; Exhibits: 10 B\u0026amp;W, 0 Color\u003cbr\u003e22.6 x 15.5 x 3 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow leaders can use the right story at the right time to inspire change and action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis revised and updated edition of the best-selling book \u003ci\u003eA Leader's Guide to Storytelling\u003c\/i\u003e shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains \u003ci\u003ehow\u003c\/i\u003e you can learn to tell the right story at the right time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStephen Denning has won awards from \u003ci\u003eFinancial Times\u003c\/i\u003e, The Innovation Book Club, and 800-CEO-READ\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eThe\u003c\/i\u003e book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change\u003c\/li\u003e \u003cli\u003eStephen Denning offers a hands-on guide to unleash the power of the business narrative.\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe purpose of the book and the process by which it came to be written\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Role of Story in Organizations 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBased on the author’s personal journey of discovery, the chapter offers a catalogue of narrative patterns and a cost-benefit analysis of organizational storytelling\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Telling the Story Right: Four Key Elements of Storytelling Performance 40\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn an organizational context, telling the story right usually begins by choosing a plain style in which you tell the story as though you are talking to a single individual. You tell the truth as you see it, and prepare carefully for the performance. In the actual performance, you make yourself fully available for the audience and endeavor to connect with them as individuals\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Eight Narrative Patterns 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe challenge of igniting action and implementing new ideas is pervasive in organizations today. The main elements of the kind of story that can accomplish this—a springboard story—are the story’s foundation in a sound change idea, its truth, its minimalist style, and its positive tone\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Build Trust: Using Narrative to Communicate Who You Are 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating who you are and so building trust in you as an authentic person is vital for today’s leader. The type of story that can accomplish this typically focuses on a turning point in your life. It has a positive tone and is told with context. Sometimes it is appropriate to tell your story, but sometimes it isn’t\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Use Narrative to Build Your Brand: The World of Social Media 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJust as a story can communicate who you are, a story can communicate who your company is. Stories that the company tells about its brand are becoming less important than stories that customers tell. The products and services that are being offered are often the most effective vehicle to communicate the brand narrative to external stakeholders\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Transmit Your Values: Using Narrative to Instill Organizational Values 126\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValues differ: there are robber baron, hardball, instrumental, and ethical values; there are personal and corporate values, and espoused and operational values. Values are established by actions and can be transmitted by narratives like parables that are not necessarily true and are typically told in a minimalist fashion\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Get Others Working Together: Using Narrative to Get Things Done Collaboratively 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent patterns of working together include work groups, teams, communities, and networks. Whereas conventional management techniques have difficulty in generating high-performing teams and communities, narrative techniques are well suited to the challenge\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Share Knowledge: Using Narrative to Transmit Knowledge and Understanding 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge-sharing stories tend to be about problems and have a different pattern from the traditional well-told story. They are told with context, and have something traditional stories lack: an explanation. Establishing the appropriate setting for telling the story is often a central aspect of eliciting knowledge sharing stories\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStories form the basis of corporate culture, which is a type of know-how. Although conventional management techniques are generally impotent to deal with the rumor mill, narrative techniques can neutralize untrue rumors by satirizing them out of existence\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Create and Share Your Vision: Using Narrative to Lead People into the Future 228\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFuture stories are important to organizations, although they can be difficult to tell in a compelling fashion since the future is inherently uncertain. The leader can tell a future story in an evocative fashion or use a springboard story as a shortcut to the future. The differences among simulations, informal stories, plans, business models, strategies, scenarios, and visions are reviewed\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Putting It All Together 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Solve the Paradox of Innovation: Using Narrative to Transform Your Organization 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNone of the traditional approaches to transformational innovation actually works. Solving the paradox of innovation requires rethinking the whole concept of management. Storytelling has a major role to play\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 A Different Kind of Leader: Using Narrative to Become an Interactive Leader 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEffective use of the full array of narrative techniques entails becoming an interactive leader, that is, a kind of leader quite different from a conventional commandand-control manager. The interactive leader is someone who participates, connects, and communicates with people on a plane of equality and is relatively free of ego\u003c\/p\u003e \u003cp\u003eNotes 295\u003c\/p\u003e \u003cp\u003eBibliography 315\u003c\/p\u003e \u003cp\u003eAcknowledgments 327\u003c\/p\u003e \u003cp\u003eAbout the Author 329\u003c\/p\u003e \u003cp\u003eIndex 331\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52453489213720,"sku":"9780470548677","price":18.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470548677.jpg?v=1785285096","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-hardback-9780470548677","provider":"Freshly Printed Books","version":"1.0","type":"link"}