{"product_id":"the-last-mile-creating-social-and-economic-value-from-behavioral-insights-paperback-softback-9781487521820","title":"The Last Mile; Creating Social and Economic Value from Behavioral Insights (Paperback \/ softback) 9781487521820","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Last Mile\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating Social and Economic Value from Behavioral Insights\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDilip Soman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487521820\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 14 July 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e296 pages\u003cbr\u003e22.9 x 15.2 x 1.9 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eMost organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial \"last mile\" where consumers come to their website, store, or sales representatives and make a choice.\u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eThe Last Mile\u003c\/em\u003e, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Last Mile\u003c\/em\u003e helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations\u0026amp;#x2019; last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely\u0026amp;#x2019;s \u003cem\u003ePredictably Irrational\u003c\/em\u003e, Richard Thaler and Cass Sunstein\u0026amp;#x2019;s \u003cem\u003eNudge\u003c\/em\u003e, or Daniel Kahneman\u0026amp;#x2019;s \u003cem\u003eThinking, Fast and Slow\u003c\/em\u003e but was not sure how those insights could be practically applied, \u003cem\u003eThe Last Mile\u003c\/em\u003e is full of solid, concrete advice on how to put the lessons of behavioral science to work.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction: At the Last Mile\u003c\/p\u003e \u003cp\u003ePart One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences\u003c\/p\u003e \u003cp\u003e1. The Last Mile\u003c\/p\u003e \u003cp\u003e2. Choice Architecture and Nudging\u003c\/p\u003e \u003cp\u003e3. Choice\u003c\/p\u003e \u003cp\u003e4. Money\u003c\/p\u003e \u003cp\u003e5. Time\u003c\/p\u003e \u003cp\u003e6. A Theory of Decision Points\u003c\/p\u003e \u003cp\u003ePart Two. The Methods of the Behavioural Scientist\u003c\/p\u003e \u003cp\u003e7. Experiments and Trials\u003c\/p\u003e \u003cp\u003e8. Understanding Preferences and Judgements\u003c\/p\u003e \u003cp\u003ePart Three. At the Last Mile: Engineering Behaviour Change\u003c\/p\u003e \u003cp\u003e9. Choice Repair\u003c\/p\u003e \u003cp\u003e10. Choice Architecture: A Process Approach\u003c\/p\u003e \u003cp\u003e11. Decision Crutches\u003c\/p\u003e \u003cp\u003e12. Disclosures\u003c\/p\u003e \u003cp\u003e13. Retailing\u003c\/p\u003e \u003cp\u003e14. The Last Mile of the Last Mile\u003c\/p\u003e \u003cp\u003eAppendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts\u003c\/p\u003e \u003cp\u003eAppendix 2: Tools for the Choice Architect\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rotman-UTP Publishing","offers":[{"title":"Brand New","offer_id":52656048472344,"sku":"9781487521820","price":22.96,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-last-mile-creating-social-and-economic-value-from-behavioral-insights-paperback-softback-9781487521820","provider":"Freshly Printed Books","version":"1.0","type":"link"}