{"product_id":"the-language-of-advertising-paperback-softback-9780631127437","title":"The Language of Advertising (Paperback \/ softback) 9780631127437","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Language of Advertising\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eTorben Vestergaard (Author), Kim Schroder (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631127437, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 11 April 1985\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e196 pages\u003cbr\u003e22.9 x 15.4 x 1.1 cm, 0.312 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.\u003cbr\u003e \u003cp\u003eFocusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Language of Advertising\u003c\/i\u003e is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction \u003cp\u003eUnit one: What is an advertisement?\u003c\/p\u003e \u003cp\u003eUnit two: Attention-seeking devices\u003c\/p\u003e \u003cp\u003eUnit three: Writers, readers and texts\u003c\/p\u003e \u003cp\u003eUnit four: How does that sound? Stereotyping\u003c\/p\u003e \u003cp\u003eUnit five: Nautical but nice: intertextuality\u003c\/p\u003e \u003cp\u003eUnit six: Cultural variations\u003c\/p\u003e \u003cp\u003eUnit seven: Tricks of the trade\u003c\/p\u003e \u003cp\u003eUnit eight: Picture me this\u003c\/p\u003e \u003cp\u003eUnit nine: Language on the move\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316760178968,"sku":"9780631127437","price":32.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631127437.jpg?v=1781824012","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-language-of-advertising-paperback-softback-9780631127437","provider":"Freshly Printed Books","version":"1.0","type":"link"}