{"product_id":"the-innovation-manual-integrated-strategies-and-practical-tools-for-bringing-value-innovation-to-the-market-hardback-9780470724538","title":"The Innovation Manual; Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market (Hardback) 9780470724538","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Innovation Manual\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIntegrated Strategies and Practical Tools for Bringing Value Innovation to the Market\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Midgley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470724538, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 February 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e328 pages\u003cbr\u003e25 x 17.8 x 2.6 cm, 0.709 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"The book is packed with detailed information and useful summaries... succeeds as a practical manual for the modern large company....\" (\u003cem\u003eQuarterly World,\u003c\/em\u003e September 2009)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe \u003ci\u003eInnovation Manual\u003c\/i\u003e provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:  \u003cp\u003e- Creating advantage in the minds of many\u003c\/p\u003e \u003cp\u003e- Chartering innovation within the organization\u003c\/p\u003e \u003cp\u003e- Preparing, developing and supporting the right team\u003c\/p\u003e \u003cp\u003e- Placing customers at the centre of innovation\u003c\/p\u003e \u003cp\u003e- Changing the organization to deliver the innovation\u003c\/p\u003e \u003cp\u003e- Motivating the right partners and sharing the returns\u003c\/p\u003e \u003cp\u003e- Building momentum in the market\u003c\/p\u003e \u003cp\u003eEach topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e1. The Three Challenges of Business Innovation.\u003c\/p\u003e \u003cp\u003e2. Creating Advantage in the Minds of Many.\u003c\/p\u003e \u003cp\u003e3. Chartering Innovation within the Organisation.\u003c\/p\u003e \u003cp\u003e4. Selecting, Preparing and Supporting the Right Team.\u003c\/p\u003e \u003cp\u003e5. Co-Creating the Innovation with Customers.\u003c\/p\u003e \u003cp\u003e6. Changing the Organisation to Deliver the Innovation.\u003c\/p\u003e \u003cp\u003e7. Building the Market for the Innovation.\u003c\/p\u003e \u003cp\u003e8. Putting it all Together.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278024569112,"sku":"9780470724538","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470724538.jpg?v=1781456117","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-innovation-manual-integrated-strategies-and-practical-tools-for-bringing-value-innovation-to-the-market-hardback-9780470724538","provider":"Freshly Printed Books","version":"1.0","type":"link"}