{"product_id":"the-individual-in-the-economy-a-textbook-of-economic-psychology-paperback-9780521317016","title":"The Individual in the Economy; A Textbook of Economic Psychology (Paperback) 9780521317016","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Individual in the Economy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Textbook of Economic Psychology\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe Individual in the Economy presents interesting analyses of important human behaviours.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStephen E. G. Lea (Author), Roger M. Tarpy (Author), Paul M. Webley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521317016, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 24 April 1987\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e652 pages\u003cbr\u003e22.9 x 15.2 x 3.7 cm, 0.95 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book, originally published in 1987, argues that economics and psychology both claim to study human behaviour, but historically they have had very little to do with each other. Previous efforts at integration tended to take the form of bringing in psychology to reform economics or vice versa. The authors believe this approach is unfruitful. Instead, they take the view that many kinds of behaviour have both economic and psychological aspects and can be studied by both economic and psychological methods. Economic psychology is the body of knowledge that results from such interdisciplinary investigation. Throughout the authors employ both psychological and economic theories, emphasising how each matches up to the observed facts rather than pitting one against the other. Drawing on the strengths of economics and psychology, The Individual in the Economy presents interesting analyses of important human behaviours, which will surprise and inform psychologists, economists, their students and motivated general readers.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e Acknowledgements\u003cbr\u003e Part I. The Essential Background: 1. Introduction to psychology\u003cbr\u003e 2. Introduction to microeconomics\u003cbr\u003e 3. Introduction to macroeconomics\u003cbr\u003e 4. Methods for economic psychology\u003cbr\u003e 5. Is human behaviour rational?\u003cbr\u003e Part II. The Economic Behaviour of Individuals: 6. Work\u003cbr\u003e 7. Buying\u003cbr\u003e 8. Saving\u003cbr\u003e 9. Giving\u003cbr\u003e 10. Gambling\u003cbr\u003e Part III. How the Economy Affects Individual Behaviour: 11. Taxation\u003cbr\u003e 12. Money\u003cbr\u003e 13. Advertising\u003cbr\u003e 14. Growing up in the economy\u003cbr\u003e 15. Primitive economies\u003cbr\u003e 16. Economic growth and development\u003cbr\u003e 17. Token economies\u003cbr\u003e Part IV. Implications: 18. The means and ends of economics behaviour\u003cbr\u003e 19. Economies, policy and psychology\u003cbr\u003e 20. The causation of economic behaviour\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social, group or collective psychology [\u003ca title=\"See our other books on Social, group or collective psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social,%20group%20or%20collective%20psychology%20%5BJMH%5D%22\"\u003eJMH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46007085990168,"sku":"9780521317016","price":52.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521317016i_c609f8ad-3deb-4d14-9511-c1d8564db2e1.jpg?v=1691375123","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-individual-in-the-economy-a-textbook-of-economic-psychology-paperback-9780521317016","provider":"Freshly Printed Books","version":"1.0","type":"link"}