{"product_id":"the-importance-of-campaign-promises-hardback-9781108843331","title":"The Importance of Campaign Promises (Hardback) 9781108843331","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Importance of Campaign Promises\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow do campaign promises affect voter behavior? This study shows how promises polarize voter reactions to candidates who make them.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTabitha Bonilla (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108843331, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 3 February 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e23.6 x 15.9 x 1.7 cm, 0.5 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Bonilla examines one of the oldest questions about democratic representation and accountability: what are we to make of candidates' promises? Her careful and thorough study finds that presidential candidates understand that promising something in a given issue area is an important commitment. She also finds that voters are often more negative towards candidates that promise something on an issue because it indicates inflexibility. This work extends our knowledge of how candidate behavior affects democratic processes and voting behavior. It is a substantial contribution.' Daron Shaw, The University of Texas at Austin\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCampaign promises are a cornerstone of representative democracy. Candidates make promises to signal to voters their intentions in office and voters evaluate candidates based on those promises. This study unpacks the theorized pathway regarding campaign promises: not whether promises are kept, but what purpose promises serve, what they signal, and how they affect voter decision-making. The author explores the pathways and conditions influencing promises and finds that promises tend to have a polarizing effect on voters' opinions of politicians, attracting similarly-positioned voters and strongly repelling voters who disagree with a candidate's position. In addition, voters perceive promise breakers as less honest and less likely to follow through than candidates who more weakly took the same position. With a wealth of data and fascinating case studies, this book is full of important insights into electoral psychology and the study of promises, campaigning, and representation.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Why and How Promises Matter: 1. A closer look at campaign promises\u003cbr\u003e 2. Promises as signals of commitment\u003cbr\u003e Part II. Promises As a Special Type of Position-Taking: 3. Campaign promises from 1960-2012\u003cbr\u003e 4. Voter perceptions of promises\u003cbr\u003e Part III. The Effect of Promises on Voter Behavior: 5. How promises polarize voters\u003cbr\u003e 6. Further testing the effects promises\u003cbr\u003e 7. Promising in retrospect\u003cbr\u003e 8. Promises in 2016 and beyond\u003cbr\u003e Bibliography.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Political campaigning \u0026amp; advertising [\u003ca title=\"See our other books on Political campaigning \u0026amp; advertising\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Political%20campaigning%20\u0026amp;%20advertising%20%5BJPVL%5D%22\"\u003eJPVL\u003c\/a\u003e], Research methods: general [\u003ca title=\"See our other books on Research methods: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Research%20methods:%20general%20%5BGPS%5D%22\"\u003eGPS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266434814232,"sku":"9781108843331","price":61.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108843331i_c090a71c-aa45-4758-b0db-8992ab413242.jpg?v=1696727720","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-importance-of-campaign-promises-hardback-9781108843331","provider":"Freshly Printed Books","version":"1.0","type":"link"}