{"product_id":"the-heart-of-enterprise-paperback-softback-9780471948377","title":"The Heart of Enterprise (Paperback \/ softback) 9780471948377","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Heart of Enterprise\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eStafford Beer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471948377, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 September 1994\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e608 pages\u003cbr\u003e23.8 x 15.6 x 3.3 cm, 0.879 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Stafford Beer is undoubtedly among the world's most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.\"\u003cbr\u003e—\u003cb\u003eDr Russell L Ackoff\u003c\/b\u003e, The Institute for Interactive Management, Pennsylvania, USA\u003c\/p\u003e \u003cp\u003e\"If...anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer...everyone in management...should be grateful to him for using clear and at times elegant English and ... even elegant diagrams.\"\u003cbr\u003e—\u003ci\u003e\u003cb\u003eThe Economist\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis is the companion volume to Brain of the Firm and addresses the nature of viable systems, those capable of surviving. It does not use the neurophysiological basis elucidated in brain, but develops the same theory from first principles. This book declares that every enterprise is a system, and in particular must be a viable system. Viability is not just a matter of economic solvency; we need laws that govern the capacity of any enterprise to maintain independent existence. The Heart of Enterprise is full of examples (actual, author-generated examples) taken from management practice.\u003c\/p\u003e \u003cp\u003e\"I consistently find that Stafford Beer provides the most useful analytical framework for understanding and managing an enterprise--public or private. Heart of The Enterprise offers a demanding but rewarding exposition of his approach and applications.\"\u003cbr\u003e—\u003cb\u003eSir Douglas Hague\u003c\/b\u003e, CBE\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eCONCEPTS, PERCEPTS, PRECEPTS.\u003cbr\u003e \u003cbr\u003e An Entry.\u003cbr\u003e \u003cbr\u003e Double Entry.\u003cbr\u003e \u003cbr\u003e Emergency Exit.\u003cbr\u003e \u003cbr\u003e The Exit.\u003cbr\u003e \u003cbr\u003e Bases of Viability.\u003cbr\u003e \u003cbr\u003e THE VIABLE SYSTEM.\u003cbr\u003e \u003cbr\u003e Freedom.\u003cbr\u003e \u003cbr\u003e Constraint.\u003cbr\u003e \u003cbr\u003e Inside and Now.\u003cbr\u003e \u003cbr\u003e Outside and Then.\u003cbr\u003e \u003cbr\u003e Metasystem.\u003cbr\u003e \u003cbr\u003e VENTURES IN VIABILITY.\u003cbr\u003e \u003cbr\u003e Measurement.\u003cbr\u003e \u003cbr\u003e Plots...\u003cbr\u003e \u003cbr\u003e ...And Plans.\u003cbr\u003e \u003cbr\u003e Calm and Alarm.\u003cbr\u003e \u003cbr\u003e Life and Death.\u003cbr\u003e \u003cbr\u003e THE LONG AND THE SHORT OF IT: Notes on Implementation.\u003cbr\u003e \u003cbr\u003e On Success.\u003cbr\u003e \u003cbr\u003e Graphical Distortions of the Model.\u003cbr\u003e \u003cbr\u003e Substantive Elaborations of the Model.\u003cbr\u003e \u003cbr\u003e Cyberfilter and the Time Barrier.\u003cbr\u003e \u003cbr\u003e The Evolution of a Management Cybernetics Process.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52174485389592,"sku":"9780471948377","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471948377.jpg?v=1781174428","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-heart-of-enterprise-paperback-softback-9780471948377","provider":"Freshly Printed Books","version":"1.0","type":"link"}