{"product_id":"the-handbook-of-market-intelligence-understand-compete-and-grow-in-global-markets-hardback-9781118923627","title":"The Handbook of Market Intelligence; Understand, Compete and Grow in Global Markets (Hardback) 9781118923627","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Handbook of Market Intelligence\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUnderstand, Compete and Grow in Global Markets\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHans Hedin (Author), Irmeli Hirvensalo (Author), Markko Vaarnas (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118923627, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 June 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e24.6 x 17.5 x 2.3 cm, 0.658 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAn important update to this roadmap for the development of a corporate intelligence program\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. \u003ci\u003eThe Handbook of Market Intelligence\u003c\/i\u003e provides a one stop shop, step-by-step roadmap for establishing, conducting and further\u003cbr\u003e developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.\u003cbr\u003e \u003cbr\u003e • Full of best practice advice from hundreds of real-life international case studies\u003cbr\u003e \u003cbr\u003e • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data\u003cbr\u003e \u003cbr\u003e • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface to the Second Edition vii\u003c\/p\u003e \u003cp\u003eAbout the Authors ix\u003c\/p\u003e \u003cp\u003eAbout Global Intelligence Alliance xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Market Intelligence in Global Organizations 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Market Intelligence: Drivers and Benefits 3\u003c\/p\u003e \u003cp\u003e2 Market Intelligence in Global Organizations: Survey Findings in 2013 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Roadmap to World Class Market Intelligence 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Key Success Factors of World Class Market Intelligence 53\u003c\/p\u003e \u003cp\u003e4 Intelligence Scope – Determining the Purpose, Target Groups, and Focus Areas of an Intelligence\u003cbr\u003e Program 63\u003c\/p\u003e \u003cp\u003e5 Intelligence Process – Turning Random Data into Meaningful Insight 77\u003c\/p\u003e \u003cp\u003e6 Intelligence Deliverables – Building a High-Impact Market Intelligence Product Portfolio 87\u003c\/p\u003e \u003cp\u003e7 Intelligence Tools – Collecting, Storing, and Disseminating Intelligence 101\u003c\/p\u003e \u003cp\u003e8 Intelligence Organization – The People and Resources that Generate the Impact 115\u003c\/p\u003e \u003cp\u003e9 Intelligence Culture – Engaging the Organization in Market Intelligence 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Market Intelligence for Key User Groups 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Market Intelligence for Current Awareness Across the Organization 143\u003c\/p\u003e \u003cp\u003e11 Market Intelligence for Strategic Planning 157\u003c\/p\u003e \u003cp\u003e12 Market Intelligence for Marketing, Sales, and Account Management 175\u003c\/p\u003e \u003cp\u003e13 Market Intelligence for Innovation and Product Life Cycle Management 189\u003c\/p\u003e \u003cp\u003e14 Market Intelligence for Supply Chain Management 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Developing World Class Market Intelligence Programs 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Implementing Market Intelligence Programs 217\u003c\/p\u003e \u003cp\u003e16 How to Develop an Existing Market Intelligence Program for Greater Impact 227\u003c\/p\u003e \u003cp\u003e17 Demonstrating the Impact of Market Intelligence 241\u003c\/p\u003e \u003cp\u003e18 Trends in Market Intelligence 253\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472075551000,"sku":"9781118923627","price":39.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118923627.jpg?v=1785715907","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-handbook-of-market-intelligence-understand-compete-and-grow-in-global-markets-hardback-9781118923627","provider":"Freshly Printed Books","version":"1.0","type":"link"}