{"product_id":"the-handbook-of-international-marketing-communications-paperback-softback-9780631200918","title":"The Handbook of International Marketing Communications (Paperback \/ softback) 9780631200918","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Handbook of International Marketing Communications\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eSylvester O. Monye (Edited by), S Monye (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631200918, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 November 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e312 pages\u003cbr\u003e24.8 x 17.4 x 2 cm, 0.553 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface. \u003cp\u003e1. Introduction and Overview.\u003c\/p\u003e \u003cp\u003e2. Cross-cultural Advertising.\u003c\/p\u003e \u003cp\u003e3. The Role of Advertising in a Developing Economy.\u003c\/p\u003e \u003cp\u003e4. Global Advertising.\u003c\/p\u003e \u003cp\u003e5. Personality Endorsement Advertising: An International Dimension.\u003c\/p\u003e \u003cp\u003e6. Outdoor Advertising: An International Comparative Perspective.\u003c\/p\u003e \u003cp\u003e7. Managing a Global Advertising Agency: A Case Study of Saatchi and Saatchi.\u003c\/p\u003e \u003cp\u003e8. The Role of Packaging and Branding in International Marketing Communications.\u003c\/p\u003e \u003cp\u003e9. International Public Relations Management.\u003c\/p\u003e \u003cp\u003e10. The Role of Trade Exhibitions in International Marketing Communications.\u003c\/p\u003e \u003cp\u003e11. The Role of Personal Selling.\u003c\/p\u003e \u003cp\u003e12. The Theory and Practice of Sponsorship.\u003c\/p\u003e \u003cp\u003e13. The Nature, Role and Importance of Publicity.\u003c\/p\u003e \u003cp\u003e14. The International Dimension of Direct Marketing as Communications Tool.\u003c\/p\u003e \u003cp\u003e15. Regulatory Environment.\u003c\/p\u003e \u003cp\u003e16. Advertising Established Brands.\u003c\/p\u003e \u003cp\u003e17. International Marketing Communications in the 21st Century.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316782690584,"sku":"9780631200918","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631200918.jpg?v=1781825386","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-handbook-of-international-marketing-communications-paperback-softback-9780631200918","provider":"Freshly Printed Books","version":"1.0","type":"link"}