{"product_id":"the-handbook-of-inoculation-theory-and-practice-hardback-9781394199358","title":"The Handbook of Inoculation Theory and Practice (Hardback) 9781394199358","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Handbook of Inoculation Theory and Practice\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eBobi Ivanov (Edited by), Ivanov (Author), Kimberly A. Parker (Edited by), Josh Compton (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394199358, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 January 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e512 pages\u003cbr\u003e28 x 19 x 2.8 cm, 1.243 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eProvides an in-depth \u003c\/b\u003e\u003cb\u003eaccount\u003c\/b\u003e\u003cb\u003e of inoculation theory across multiple disciplines and applied contexts worldwide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters. \u003ci\u003eThe Handbook of Inoculation Theory and Practice\u003c\/i\u003e addresses this critical gap by offering a single, authoritative resource that brings together the full scope of theory, research, and application.\u003c\/p\u003e \u003cp\u003eSpanning 35 chapters organized into three major sections, the \u003ci\u003eH\u003c\/i\u003e\u003ci\u003eandbook\u003c\/i\u003e provides unparalleled depth and breadth. The opening section traces the foundations of inoculation theory, its historical development, and evolving conceptual frameworks. The second section addresses issues of study design, measurement, and analytic strategies essential to advancing inoculation research. The volume concludes by highlighting applications across a wide spectrum of contexts, including politics, health, sports, crisis communication, gaming, education, journalism, public policy, and beyond. Featuring contributions from leading scholars, each chapter delivers both rigorous theoretical grounding and forward-looking perspectives that reveal how inoculation continues to shape communication practice and research.\u003c\/p\u003e \u003cp\u003eMapping what inoculation theory has achieved while exploring its enduring potential in confronting today’s complex communication challenges, \u003ci\u003eThe Handbook of Inoculation:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntegrates classical perspectives with cutting-edge research and applications\u003c\/li\u003e \u003cli\u003eExplores a wide range of real-world contexts, from misinformation and conspiracy theories to health and political messaging\u003c\/li\u003e \u003cli\u003eOffers practical strategies for designing effective inoculation-based communication interventions\u003c\/li\u003e \u003cli\u003eIdentifies emerging questions and future directions for inoculation research and practice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Inoculation: Theory and Practice\u003c\/i\u003e is an essential reference for graduate students, scholars, and practitioners working in communication, psychology, sociology, political science, marketing, public health, and related disciplines. It is especially relevant for advanced courses in persuasion, social influence, communication theory, social psychology, and resistance to persuasion, and serves as a foundational resource for researchers and professionals seeking to apply inoculation strategies in diverse contexts.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eNotes on Contributors xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xviii\u003c\/p\u003e \u003cp\u003eIntroduction to Inoculation Theory and Strategy 1\u003cbr\u003e \u003ci\u003eBobi Ivanov, Kimberly A. Parker, and Josh Compton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Theory\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Origins of Inoculation Theory 15\u003cbr\u003e \u003ci\u003eJohn A. Banas and Elena Bessarabova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Threat 29\u003cbr\u003e \u003ci\u003eJosh Compton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Inoculation Theory and Counterarguing 43\u003cbr\u003e \u003ci\u003eJohn A. Banas and Elena Bessarabova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Inoculation Theory Then and Now: Extending the Boundaries of Theory and Practice 57\u003cbr\u003e \u003ci\u003eAlicia M. Mason Copyrighted Material\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Beyond Threat and Counterarguing: A Consideration of Additional Inoculation Theory Mechanisms 69\u003cbr\u003e \u003ci\u003eShelley L. Wigley and Michel M. Haigh\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 The Nature of Resistance: Mechanisms in Inoculation Theory vis- à- vis Alternative Theories\/Models 83\u003cbr\u003e \u003ci\u003eLijiang Shen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Exploring the Interplay of Temporal Factors and Resistance Within Inoculation Theory 97\u003cbr\u003e \u003ci\u003eJacob J. Matig\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Persuasive Inoculation Message Design Features: Style, Language, Content, and Structure 109\u003cbr\u003e \u003ci\u003eBobi Ivanov and Lindsay L. Dillingham\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Inoculation: Length and Modality 123\u003cbr\u003e \u003ci\u003eSarah A. Geegan and Kimberly A. Parker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 (Mis)Matching in Inoculation: The Impact of Composition, Strength, Structure, and Modality Between and Within Established Positions and Messages 137\u003cbr\u003e \u003ci\u003eBobi Ivanov and Amanda R. Slone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 The Use of Humor and Narratives in the Inoculation Process 151\u003cbr\u003e \u003ci\u003eJuliana L. Barbati\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Affect, Motivation, and Resistance in Inoculation 165\u003cbr\u003e \u003ci\u003eClaude H. Miller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 After Inoculation: Persuasive Attack as the Understudied Second Pillar 179\u003cbr\u003e \u003ci\u003eLindsay L. Dillingham\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Inoculation Theory Study, Design, Measurement, Analysis, and Application\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Inoculation Study Designs, Methods, and Procedures 193\u003cbr\u003e \u003ci\u003eStephen A. Rains\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Best Practices for Modeling the Inoculation Process 207\u003cbr\u003e \u003ci\u003eAdam S. Richards\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Inoculation Message Design and Strategic Application 223\u003cbr\u003e \u003ci\u003eBobi Ivanov\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Strategic Contextual (Practical) Application\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e17 Consumer Inoculation: The Inoculation Paradigm at the Consumer- Organization Interface 239\u003cbr\u003e \u003ci\u003eYufei Qiu and Sven Mikolon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Public Relations and Corporate Image: Leveraging Inoculation to Build Trust, Foster Relationships, and Navigate Reputational Crisis 251\u003cbr\u003e \u003ci\u003eSarah A. Geegan, Danielle E. Jaffe, and Ansley M. George\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Inoculation Theory and Politics 265\u003cbr\u003e \u003ci\u003eWayne Wei- Kuo Lin, Josh Compton, and Bobi Ivanov\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Preventing Violence Through Inoculation: Strategic Counter- Messaging to Undermine Beliefs and Attitudes that Justify Harm 279\u003cbr\u003e \u003ci\u003eKurt Braddock\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Inoculation Strategy for the Promotion of Healthy and the Prevention of Risky Behaviors 293\u003cbr\u003e \u003ci\u003eKimberly A. Parker and Sarah A. Geegan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Inoculation Against Misinformation: Theoretical and Practical Implications 307\u003cbr\u003e \u003ci\u003eRakoen Maertens, Jon Roozenbeek, and Sander van der Linden\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Inoculation Theory at the Intersection of Disasters and Catastrophes 321\u003cbr\u003e \u003ci\u003eChristine Gilbert, Kenneth Lachlan, and Patric R. Spence\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Inoculation Theory, Family, and Interpersonal Relationships 333\u003cbr\u003e \u003ci\u003eJosh Compton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Inoculation Theory and the Media 345\u003cbr\u003e \u003ci\u003eAnne Amegbeha Amissah, Fidelis Y. Sesenu, and Kimberly A. Parker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Inoculation and Culture 359\u003cbr\u003e \u003ci\u003eElena Bessarabova, Neil Talbert, Emmanuel Odunfa, Marisa Penkauskas, and Maleeha Shahid\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Inoculation Theory and Legal Communication 371\u003cbr\u003e \u003ci\u003eJosh Compton and Peter Reilly\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Inoculation in Education, Instruction, and Training Contexts 385\u003cbr\u003e \u003ci\u003eAmanda R. Slone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Inoculation Theory and Sport, Exercise, and Physical Activity 399\u003cbr\u003e \u003ci\u003eKaila Putter, Timothy Budden, James Dimmock, and Luke Tomlin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Inoculation in Organizations, the Workplace, and Small Groups: Current and Future Directions 411\u003cbr\u003e \u003ci\u003eSamantha N. Pfeiffer and Kimberly A. Parker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Inoculation Theory and the Communication of Scientific Findings 423\u003cbr\u003e \u003ci\u003eWilliam J. Burns and Timothy L. Sellnow\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 Inoculation Theory and Public Policy 435\u003cbr\u003e \u003ci\u003eJiawei Liu, Yiwei Xu, and Jeff Niederdeppe\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Additional Issues and Topics in Inoculation Theory Research 447\u003cbr\u003e \u003ci\u003eJosh Compton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eConclusion: Lessons Learned and the Future of Inoculation Theory, Research, and Strategy 461\u003cbr\u003e \u003ci\u003eBobi Ivanov, Kimberly A. Parker, and Josh Compton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 483\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433201889560,"sku":"9781394199358","price":132.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394199358.jpg?v=1784851578","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-handbook-of-inoculation-theory-and-practice-hardback-9781394199358","provider":"Freshly Printed Books","version":"1.0","type":"link"}