{"product_id":"the-handbook-of-communication-and-corporate-reputation-hardback-9780470670989","title":"The Handbook of Communication and Corporate Reputation (Hardback) 9780470670989","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Handbook of Communication and Corporate Reputation\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003e“Craig Carroll has edited and written the definitive source on corporate reputation. The book is, in my opinion, a must-read for students and executives with an interest in corporate reputation and communication management. It uniquely covers the whole gamut of disciplinary and theoretical perspectives on the topic and combines this with an impressive array of empirical studies of corporate reputation in various empirical contexts.”\u003cbr\u003e \u003ci\u003eJoep Cornelissen, VU University Amsterdam and University of Leeds\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “With a remarkable collection of authors from all over the world, this handbook offers perhaps the most comprehensive resource assembled on corporate reputation and communication. It is essential reading for researchers, educators, and professionals interested in this topic.”\u003cbr\u003e \u003ci\u003eSpiro Kiousis, University of Florida\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"This comprehensive collection of nuggets from leading scholars explicates corporate reputation: its bases in communication, theoretical dimensions, attributes and research horizon.\"\u003cbr\u003e \u003ci\u003eJohn Llewellyn, Wake Forest University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“From snapshots of key interrelationships between corporate reputation and related disciplines to sophisticated treatments of underlying processes, contributors offer fresh insights that push boundaries of scholarship and practice.”\u003cbr\u003e \u003ci\u003ePatrice M. Buzzanell, Purdue University\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCraig E. Carroll (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470670989, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 May 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e656 pages\u003cbr\u003e25.4 x 17.8 x 3.4 cm, 1.179 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eWith the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eServes as the definitive research collection for a fast-growing field featuring contributions by key international scholars\u003c\/li\u003e \u003cli\u003eBrings together state-of-the-art communication studies insights on corporate reputation\u003c\/li\u003e \u003cli\u003eIdentifies and addresses the lacunae in the research literature\u003c\/li\u003e \u003cli\u003eApplies new theoretical frameworks to corporate reputation\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Editor ix\u003c\/p\u003e \u003cp\u003eNotes on Contributors x\u003c\/p\u003e \u003cp\u003eAcknowledgments xxvi\u003c\/p\u003e \u003cp\u003e1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1\u003cbr\u003e \u003ci\u003eCraig E. Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 Communication Disciplines of Reputation 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Corporate Reputation and the Discipline of Public Opinion 13\u003cbr\u003e \u003ci\u003eCees B.M. van Riel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Corporate Reputation and the Discipline of Interpersonal Communication 20\u003cbr\u003e \u003ci\u003eSherry J. Holladay\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Corporate Reputation and the Discipline of Organizational Communication 30\u003cbr\u003e \u003ci\u003eRobyn Remke\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Corporate Reputation and the Discipline of Advertising 40\u003cbr\u003e \u003ci\u003eNora J. Rifon, Karen Smreker, and Sookyong Kim\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Corporate Reputation and the Discipline of Corporate Communication 53\u003cbr\u003e \u003ci\u003ePeggy Simcic Brønn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Corporate Reputation and the Discipline of Public Relations 62\u003cbr\u003e \u003ci\u003eJudy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Corporate Reputation and the Discipline of Management Communication 72\u003cbr\u003e \u003ci\u003eJames S. O’Rourke\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Corporate Reputation and the Discipline of Communication Management 81\u003cbr\u003e \u003ci\u003eAnne Gregory\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94\u003cbr\u003e \u003ci\u003eClarke L. Caywood\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Corporate Reputation and the Discipline of Marketing Communication 104\u003cbr\u003e \u003ci\u003eRichard J. Varey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121\u003cbr\u003e \u003ci\u003eCraig E. Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Corporate Reputation and the Discipline of Visual Communication 130\u003cbr\u003e \u003ci\u003eSusan Westcott Alessandri\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Corporate Reputation and the Discipline of Corporate Communication Law 141\u003cbr\u003e \u003ci\u003eKarla K. Gower\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 Theoretical Perspectives 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153\u003cbr\u003e \u003ci\u003eMatthew W. Ragas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Complexity Theory and the Dynamics of Reputation 166\u003cbr\u003e \u003ci\u003ePriscilla Murphy and Dawn R. Gilpin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Communicatively Constituted Reputation and Reputation Management 183\u003cbr\u003e \u003ci\u003eStefania Romenti and Laura Illia\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197\u003cbr\u003e \u003ci\u003eJeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Image Repair Theory and Corporate Reputation 213\u003cbr\u003e \u003ci\u003eWilliam L. Benoit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 The Institutionalization of Corporate Reputation 222\u003cbr\u003e \u003ci\u003eJohn C. Lammers and Kristen Guth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235\u003cbr\u003e \u003ci\u003eTimothy L. Sellnow, Shari R. Veil, and Kathryn Anthony\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Relating Rhetoric and Reputation 249\u003cbr\u003e \u003ci\u003eØyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262\u003cbr\u003e \u003ci\u003eW. Timothy Coombs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Corporate Reputation and the Theory of Social Capital 279\u003cbr\u003e \u003ci\u003eVilma Luoma-aho\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3 Attributes of Reputation 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e25 Corporate Attributes and Associations 293\u003cbr\u003e \u003ci\u003eSabine Einwiller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective\u003cbr\u003e Communication 306\u003cbr\u003e \u003ci\u003eJuan Meng and Bruce K. Berger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Corporate Reputation and Workplace Environment 318\u003cbr\u003e \u003ci\u003eHua Jiang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Corporate Reputation and the Practice of Corporate Governance 334\u003cbr\u003e \u003ci\u003eJustin E. Pettigrew and Bryan H. Reber\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347\u003cbr\u003e \u003ci\u003ePan Ji and Paul S. Lieber\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362\u003cbr\u003e \u003ci\u003eFriederike Schultz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Reputation or Financial Performance: Which Comes First? 376\u003cbr\u003e \u003ci\u003eAlexander V. Laskin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management 388\u003cbr\u003e \u003ci\u003eRobert L. Heath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Form Following Function: Message Design for Managing Corporate Reputations 404\u003cbr\u003e \u003ci\u003ePeter M. Smudde and Jeffrey L. Courtright\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4 Contexts of Reputation 419\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e34 Contrabrand: Activism and the Leveraging of Corporate Reputation 421\u003cbr\u003e \u003ci\u003eJarol B. Manheim and Alex D. Holt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications 435\u003cbr\u003e \u003ci\u003eJuan-Carlos Molleda and Rajul Jain\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36 Corporate Branding and Corporate Reputation 446\u003cbr\u003e \u003ci\u003eEsben Karmark\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Corporate Reputation and Corporate Speech 459\u003cbr\u003e \u003ci\u003eRobert Kerr\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Corporate Reputation Management and Issues of Diversity 471\u003cbr\u003e \u003ci\u003eDamion Waymer and Sarah VanSlette\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique 484\u003cbr\u003e \u003ci\u003eRahul Mitra, Robert J. Green, and Mohan J. Dutta\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e40 The Power of Social Media and Its Influence on Corporate Reputation 497\u003cbr\u003e \u003ci\u003eTina McCorkindale and Marcia W. DiStaso\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice 513\u003cbr\u003e \u003ci\u003eMagda Pieczka and Theodore E. Zorn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations 530\u003cbr\u003e \u003ci\u003eJennifer L. Bartlett, Josef Pallas, and Magnus Frostenson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e43 Hidden Organizations and Reputation 545\u003cbr\u003e \u003ci\u003eCraig R. Scott\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5 Communication Research and Evaluation 559\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e44 Corporate Reputation Measurement and Evaluation 561\u003cbr\u003e \u003ci\u003eDon W. Stacks, Melissa D. Dodd, and Linjuan Rita Men\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation 574\u003cbr\u003e \u003ci\u003eYungwook Kim and Jungeun Yang\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e46 The Future of Communication Research in Corporate Reputation Studies 590\u003cbr\u003e \u003ci\u003eCraig E. Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAuthor Index 597\u003c\/p\u003e \u003cp\u003eSubject Index 603\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52276380795160,"sku":"9780470670989","price":47.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470670989.jpg?v=1781368991","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-handbook-of-communication-and-corporate-reputation-hardback-9780470670989","provider":"Freshly Printed Books","version":"1.0","type":"link"}