{"product_id":"the-go-to-market-cheat-code-the-secret-to-unlocking-b2b-growth-hardback-9781394292103","title":"The Go-to-Market Cheat Code; The Secret to Unlocking B2B Growth (Hardback) 9781394292103","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Go-to-Market Cheat Code\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Secret to Unlocking B2B Growth\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJustin Gray (Author), Josh Wagner (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394292103, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 December 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eNational Bestseller\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003eUnlock the timeless secrets to building strong business partnerships based on the foundation of trust\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth,\u003c\/i\u003e award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.\u003c\/p\u003e \u003cp\u003eBacked by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe “digital mask” and how it has influenced the starting point of trust in any business relationship\u003c\/li\u003e \u003cli\u003eThe perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages\u003c\/li\u003e \u003cli\u003eCulture, customers, and context, and how the joining of these three elements creates a perfect business relationship\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth\u003c\/i\u003e is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 The Digital Mask 7\u003c\/p\u003e \u003cp\u003e2 Growth and the Cheat Code 19\u003c\/p\u003e \u003cp\u003e3 The Top-Down Necessity 29\u003c\/p\u003e \u003cp\u003e4 How to Set Up Your Own Cheat Code 41\u003c\/p\u003e \u003cp\u003e5 Customer, Context, and Culture 55\u003c\/p\u003e \u003cp\u003e6 Partner Ecosystem Nuts and Bolts 81\u003c\/p\u003e \u003cp\u003e7 Co-Marketing 91\u003c\/p\u003e \u003cp\u003e8 In the Field 101\u003c\/p\u003e \u003cp\u003e9 The Relationship Recipe 117\u003c\/p\u003e \u003cp\u003e10 When It All Goes Wrong 127\u003c\/p\u003e \u003cp\u003e11 Success and the New Metrics 137\u003c\/p\u003e \u003cp\u003e12 When It All Goes Right 149\u003c\/p\u003e \u003cp\u003e13 Insights into Successful Partner Programs 165\u003c\/p\u003e \u003cp\u003e14 Cash in Time 173\u003c\/p\u003e \u003cp\u003eConclusion 187\u003c\/p\u003e \u003cp\u003eAppendix: Supplemental Information 191\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003eAcknowledgments 197\u003c\/p\u003e \u003cp\u003eAbout the Authors 199\u003c\/p\u003e \u003cp\u003eIndex 201\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472106582296,"sku":"9781394292103","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394292103.jpg?v=1785717146","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-go-to-market-cheat-code-the-secret-to-unlocking-b2b-growth-hardback-9781394292103","provider":"Freshly Printed Books","version":"1.0","type":"link"}