{"product_id":"the-future-of-memory-a-history-of-lossless-format-standards-in-the-moving-image-archive-paperback-softback-9780252088759","title":"The Future of Memory; A History of Lossless Format Standards in the Moving Image Archive (Paperback \/ softback) 9780252088759","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Future of Memory\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA History of Lossless Format Standards in the Moving Image Archive\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJimi Jones (Author), Marek Jancovic (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780252088759\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 8 July 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages, 12 black \u0026amp; white photographs, 4 tables\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“The first history of film was written in 1894, when cinema had not been born yet. A quarter of the twenty-first century has elapsed, and no global history of digital media is still in sight. It would be a daunting task, worthy of a Jorge Luis Borges story, but Jones and Jancovic have succeeded in writing a key chapter of it. Don’t be deterred by its acronyms: you don’t have to be a computer geek to enjoy getting lost in the labyrinth of media archives’ quixotic struggle against impermanence.”--Paolo Cherchi Usai, George Eastman Museum\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA new generation of video standards promises lossless storage of digital objects for future generations. Jimi Jones and Marek Jancovic document the development and adoption of JPEG 2000, FFV1, MXF, and Matroska while investigating the social and material aspects of their design and the forces driving their journeys from niche to ubiquity. \u003cp\u003e Drawing on interviews with archivists and developers, Jones and Jancovic reveal the archive as a dynamic space where deeply entrenched social practices produce disagreements but also resourceful collaborations. They contrast the unprecedented rise of archivist-driven standardization and controversies around non-standard technology with the historical dominance of the film and broadcast industries. Throughout, the authors clarify the role of tech companies, software developers, film pirates, hackers, and other players with poorly understood roles in the process. \u003c\/p\u003e\n\u003cp\u003e A timely look at the state of audiovisual preservation, \u003ci\u003eThe Future of Memory\u003c\/i\u003e provides a history of recent innovations alongside a snapshot of a field in the midst of profound technological change. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e Acknowledgments \u003c\/p\u003e\n\u003cp\u003e List of Acronyms \u003c\/p\u003e\n\u003cp\u003e Introduction. So Many Standards, So Little Time: The People and Politics Behind Archival Video Formats \u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e “Lossless”: The Materiality of Archival Video Format Standards \u003c\/li\u003e\n\u003cli\u003e Standards with a Capital S: The Making and Meaning of JPEG 2000 and MXF \u003c\/li\u003e\n\u003cli\u003e Wild Formats: The History and Standardization of FFV1 and Matroska \u003c\/li\u003e\n\u003cli\u003e Standards at Work: For-Profit, Nonprofit, and the Global and Social Technopolitics of Standardization \u003c\/li\u003e\n\u003c\/ol\u003e Notes \u003cp\u003e Works Cited \u003c\/p\u003e\n\u003cp\u003e Index \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Illinois Press","offers":[{"title":"Brand New","offer_id":52681235202328,"sku":"9780252088759","price":18.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-future-of-memory-a-history-of-lossless-format-standards-in-the-moving-image-archive-paperback-softback-9780252088759","provider":"Freshly Printed Books","version":"1.0","type":"link"}