{"product_id":"the-fine-art-of-success-how-learning-great-art-can-create-great-business-hardback-9780470661062","title":"The Fine Art of Success; How Learning Great Art Can Create Great Business (Hardback) 9780470661062","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Fine Art of Success\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Learning Great Art Can Create Great Business\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJamie Anderson (Author), Jörg Reckhenrich (Author), Martin Kupp (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470661062, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 December 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e23.5 x 16.3 x 2.1 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... enlivens its subject matter and makes its messages memorable... makes a delightful read.\" (\u003cem\u003eBusiness Executive,\u003c\/em\u003e May 2011) \u003c\/p\u003e\n\u003cp\u003e\"... fascinating stuff.\" (\u003cem\u003eBA Business Life,\u003c\/em\u003e March 2011) \u003c\/p\u003e\n\u003cp\u003e\"Mr Anderson \u0026amp; co point out that many artists have also been superb entrepreneurs.\" (Economist.com, February 2011)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eYou've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?  \u003cp\u003eThe Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.\u003c\/p\u003e \u003cp\u003eManagers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead\/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.\u003c\/p\u003e \u003cp\u003eWith controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by \u003ci\u003eCostas Markides\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xvii\u003c\/p\u003e \u003cp\u003e1 Madonna 1\u003cbr\u003eStrategy on the Dance Floor\u003c\/p\u003e \u003cp\u003e2 Titian 25\u003cbr\u003eMaster and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century\u003c\/p\u003e \u003cp\u003e3 Hirst 45\u003cbr\u003eThe Shark is Dead – How to Build Yourself a New Market\u003c\/p\u003e \u003cp\u003e4 Beuys 69\u003cbr\u003eUnderstanding Creativity – Is Every Manager an Artist?\u003c\/p\u003e \u003cp\u003e5 Picasso, van Gogh \u0026amp; Gauguin 91\u003cbr\u003eArt Lessons for Global Managers\u003c\/p\u003e \u003cp\u003e6 Koons 111\u003cbr\u003eMade in Heaven, Produced on Earth: Creative Leadership – The Art of Projection\u003c\/p\u003e \u003cp\u003e7 Paik 133\u003cbr\u003eGlobal Groove – Innovation through Juxtaposition\u003c\/p\u003e \u003cp\u003e8 Interview with Gerrit Gohlke, artnet 159\u003c\/p\u003e \u003cp\u003eReferences 171\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276377846040,"sku":"9780470661062","price":18.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470661062_246152.jpg?v=1781368699","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-fine-art-of-success-how-learning-great-art-can-create-great-business-hardback-9780470661062","provider":"Freshly Printed Books","version":"1.0","type":"link"}