{"product_id":"the-executive-architect-transforming-designers-into-leaders-paperback-softback-9780471113522","title":"The Executive Architect; Transforming Designers into Leaders (Paperback \/ softback) 9780471113522","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Executive Architect\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTransforming Designers into Leaders\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn E. Harrigan (Author), Paul R. Neel (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471113522, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 April 1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e26.2 x 18.2 x 2.3 cm, 0.819 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"We cannot continue to accept the view that when times are good wewill prosper and when times are bad we will suffer. . . . We mustmove from a business of commissioned services to one of directparticipation in all our clients' endeavors, where productiveparticipation establishes us as trusted partners, the currency fora continuing relationship.\" --John E. Harrigan and Paul R.Neel\u003cbr\u003e \u003cbr\u003e In their drive to compete effectively in the emerging worldeconomic order, today's enterprise organizations are undergoing aperiod of radical redesign, restructuring, and redefinition. Asthey do so, they are coming to rely more and more upon designprofessionals to help them build their roads to the future. Thismeans that unlimited opportunities now await the architect who canlook beyond the everyday aspects of professional practice and learnas much as possible about his or her clients' worlds. But forgingenduring partnerships with clients requires more than just provendesign skills on the part of an architect. Today's successfularchitect is as much a business executive as an artist. He or sheis conversant in an array of core business skills--includingmarketing, client relations, leadership, strategic management, andothers--rarely covered in professional education programs.\u003cbr\u003e \u003cbr\u003e Based, in large part, upon Professor John E. Harrigan's innovativeexecutive program for architects at California Polytechnic StateUniversity, The Executive Architect fills that critical gap inprofessional education. In addition to schooling designers in awide range of crucial business concepts, tools, and techniques, itprovides a complete blueprint for transforming a practice from onebased on the fulfillment of commissioned services to one based onan ongoing engagement with every aspect of clients' worlds--theirgoals, risks, opportunities, and unique corporate cultures.\u003cbr\u003e \u003cbr\u003e In creating this innovative guide, authors Harrigan and Neel drewon the experiences of more than a dozen of the nation's mostrespected executive architects, including Arthur Gensler, CharlesLuckman, and Judy Rowe. Throughout the book, these industry leadersoffer their insights, advice, and guidance on a wide range oftopics, from leadership to benchmarking, from forming strategicpartnerships to building knowledge base systems. Also featuredthroughout the book are numerous instructive case studies. Based onthe Harvard Business School model, these studies present a broadarray of successful decision-making examples.\u003cbr\u003e \u003cbr\u003e The Executive Architect helps designers acquire the skills neededto expand beyond the boundaries of current practice and to exploitthe unlimited opportunities and challenges of doing business in thenew world economic order.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eThe Executive Architect.\u003cbr\u003e \u003cbr\u003e Leadership.\u003cbr\u003e \u003cbr\u003e Strategy.\u003cbr\u003e \u003cbr\u003e Client Relations.\u003cbr\u003e \u003cbr\u003e Working with Clients.\u003cbr\u003e \u003cbr\u003e Quality of Life.\u003cbr\u003e \u003cbr\u003e Knowledge Development.\u003cbr\u003e \u003cbr\u003e Value, Performance, and Image.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Indexes.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Architecture [\u003ca title=\"See our other books on Architecture\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Architecture%20%5BAM%5D%22\"\u003eAM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278201188632,"sku":"9780471113522","price":73.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471113522.jpg?v=1781459998","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-executive-architect-transforming-designers-into-leaders-paperback-softback-9780471113522","provider":"Freshly Printed Books","version":"1.0","type":"link"}