{"product_id":"the-empire-of-effects-industrial-light-and-magic-and-the-rendering-of-realism-paperback-softback-9781477328972","title":"The Empire of Effects; Industrial Light and Magic and the Rendering of Realism (Paperback \/ softback) 9781477328972","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Empire of Effects\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIndustrial Light and Magic and the Rendering of Realism\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJulie A. Turnock (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781477328972, University of Texas Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 August 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages, 50 b\u0026amp;w photos\u003cbr\u003e22.9 x 15.2 x 2 cm, 0.426 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eTurnock finds new ground to cover in \u003ci\u003eThe Empire of Effects\u003c\/i\u003e...a captivating look at digital realism and the success of ILM.\u003c\/div\u003e (The Film Stage) \u003cdiv\u003eTurnock’s expansive study of Industrial Light and Magic (ILM) and by turns of the wider special effects industry provides insight, nuance, and practical reactions to an industry that often dominates the filmmaking process and erodes the elements of story, direction, or performance...Highly recommended.\u003c\/div\u003e (CHOICE) \u003cdiv\u003eAs a close study of [Industrial Light \u0026amp; Magic], the book is enlightening. But it’s also about far more: Turnock chronicles the rise of the contemporary effects industry in the 1970s and ’80s, the emergence of an oligopoly of studios based in California, and the way that mega-budget franchises like \u003ci\u003eThe Lord of the Rings\u003c\/i\u003e and \u003ci\u003eHarry Potter\u003c\/i\u003e came to shape the effects industry of today...By tracing the history of special effects since the 1970s, Turnock shows readers how the tools that shaped the counterculture’s alternative visions lent themselves to a new set of labor relations in which a stronger, more concentrated corporate bloc took more and allowed less.\u003c\/div\u003e (The Nation) \u003cdiv\u003eAny historian of merit would commend and envy her usage of these primary source materials.\u003c\/div\u003e (The Journal of American Culture) \u003cdiv\u003eBoth scholars and 'lay' readers will certainly benefit from this...instructive and original volume that will change the way we look at films.\u003c\/div\u003e (Journal of Popular Film and Television)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003e2024 Finalist, Marshall McLuhan Outstanding Book Award, Media Ecology Association\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow one company created the dominant aesthetic of digital realism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Just about every major film now comes to us with an assist from digital effects. The results are obvious in superhero fantasies, yet dramas like \u003ci\u003eRoma\u003c\/i\u003e also rely on computer-generated imagery to enhance the verisimilitude of scenes. But the realism of digital effects is not actually true to life. It is a realism invented by Hollywood-by one company specifically: Industrial Light \u0026amp; Magic. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Empire of Effects\u003c\/i\u003e shows how the effects company known for the puppets and space battles of the original \u003ci\u003eStar Wars\u003c\/i\u003e went on to develop the dominant aesthetic of digital realism. Julie A. Turnock finds that ILM borrowed its technique from the New Hollywood of the 1970s, incorporating lens flares, wobbly camerawork, haphazard framing, and other cinematography that called attention to the person behind the camera. In the context of digital imagery, however, these aesthetic strategies had the opposite effect, heightening the sense of realism by calling on tropes suggesting the authenticity to which viewers were accustomed. ILM’s style, on display in the most successful films of the 1980s and beyond, was so convincing that other studios were forced to follow suit, and today, ILM is a victim of its own success, having fostered a cinematic monoculture in which it is but one player among many. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments\u003cbr\u003e Introduction: The ILM Version\u003cbr\u003e\u003cbr\u003e 1. ILM Versus Everybody Else: Effects Houses in the Digital Age\u003cbr\u003e 2. Perfect Imperfection: ILM’\u003cbr\u003es Effects Aesthetics\u003cbr\u003e 3. Retconning CGI Innovation: ILM’\u003cbr\u003es Rhetorical Dominance of Effects History\u003cbr\u003e 4. Monsters are Real: ILM’\u003cbr\u003es International Standard of Effects Realism in the Global Marketplace\u003cbr\u003e 5. That Analog Feeling: Disney, Marvel Studios, and the ILM Aesthetic\u003cbr\u003e\u003cbr\u003e Conclusion: Unreal Engine: ILM in a Disney World\u003cbr\u003e Appendix: List of Films Mentioned in the Text\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52653372604696,"sku":"9781477328972","price":26.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-empire-of-effects-industrial-light-and-magic-and-the-rendering-of-realism-paperback-softback-9781477328972","provider":"Freshly Printed Books","version":"1.0","type":"link"}