{"product_id":"the-eleventh-commandment-transforming-to-own-customers-hardback-9780471958239","title":"The Eleventh Commandment; Transforming to \"Own\" Customers (Hardback) 9780471958239","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Eleventh Commandment\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTransforming to \"Own\" Customers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSandra Vandermerwe (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471958239, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 June 1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e24.8 x 17.6 x 2.5 cm, 0.624 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eHow many of today's leading corporations are successfully winning back old customers and attracting new ones\u003cbr\u003e \u003cbr\u003e The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestle, Dupont, AT\u0026amp;T, and Panasonic have stopped creating products for \"buyers\" and have started considering the long-term needs of users.\u003cbr\u003e \u003cbr\u003e * Packed with real-world cases which demonstrate crucial ideas, tools, and techniques in action at leading firms\u003cbr\u003e \u003cbr\u003e SANDRA VANDERMERWE (London, England) holds a chair in Management at the Management School Imperial College, London. Her latest book is Tin Soldiers to Russian Dolls.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePartial table of contents:\u003cbr\u003e \u003cbr\u003e MAKING THE PROACTIVE LEAP.\u003cbr\u003e \u003cbr\u003e Don't Miss the Moment.\u003cbr\u003e \u003cbr\u003e LOOKING BEYOND WHAT YOU CAN SEE.\u003cbr\u003e \u003cbr\u003e Finance Baffles Brains.\u003cbr\u003e \u003cbr\u003e REVERSING THE LOGIC.\u003cbr\u003e \u003cbr\u003e The Linear Trap.\u003cbr\u003e \u003cbr\u003e MOVING MINDS TO MARKETS.\u003cbr\u003e \u003cbr\u003e Making Missions Market Making.\u003cbr\u003e \u003cbr\u003e BECOMING THE GATEWAY TO CUSTOMER SOLUTIONS.\u003cbr\u003e \u003cbr\u003e Redefining Value.\u003cbr\u003e \u003cbr\u003e BEING ALL THINGS TO SOME PEOPLE.\u003cbr\u003e \u003cbr\u003e Moving Beyond Segmentation.\u003cbr\u003e \u003cbr\u003e MAKING COMMITMENT ENDURING.\u003cbr\u003e \u003cbr\u003e Using Diffusion to Get Commitment.\u003cbr\u003e \u003cbr\u003e JUMPING INTO THE CUSTOMER'S ACTIVITY CYCLE.\u003cbr\u003e \u003cbr\u003e The Value Add is the Experience.\u003cbr\u003e \u003cbr\u003e GETTING INTO THE CUSTOMER'S HIGH GROUND.\u003cbr\u003e \u003cbr\u003e Changing the Nature of the Customer Relationship.\u003cbr\u003e \u003cbr\u003e BUILDING NEW COMPETITIVE SPACES.\u003cbr\u003e \u003cbr\u003e In Search of New Building Blocks.\u003cbr\u003e \u003cbr\u003e LEARNING TO BEHAVE AS ONE.\u003cbr\u003e \u003cbr\u003e Altering the Way the Company Really Works.\u003cbr\u003e \u003cbr\u003e CONVERTING INTENTION INTO VALUE.\u003cbr\u003e \u003cbr\u003e Success as a Motivator.\u003cbr\u003e \u003cbr\u003e OPERATING ON TWIN TRACKS.\u003cbr\u003e \u003cbr\u003e Living with Ambiguity.\u003cbr\u003e \u003cbr\u003e References, Bibliography and Points of Departure.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52316696805656,"sku":"9780471958239","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471958239.jpg?v=1781821609","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-eleventh-commandment-transforming-to-own-customers-hardback-9780471958239","provider":"Freshly Printed Books","version":"1.0","type":"link"}