{"product_id":"the-econsultant-guiding-clients-to-net-success-paperback-softback-9780787956295","title":"The eConsultant; Guiding Clients to Net Success (Paperback \/ softback) 9780787956295","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe eConsultant\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eGuiding Clients to Net Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"Internet consulting is a broad and complex topic, and Freedman has done a great job of covering the range of strategic issues consultants must deal with. Rick has written another valuable book that belongs on every IT consultant's bookshelf.\" --Larry Tanning, president, and CEO, Tanning Technology Corporation  \u003cp\u003e\"I love this book! Working at Cisco has given me an opportunity to work with many start-ups and companies that are trying to re-engineer themselves. There are very few qualified eConsultants that can guide these companies into the Network Economy. We at Cisco are counting on the readers of Rick's book to show the way.\" --Mark Beausir, senior sales engineer, Cisco Systems\u003c\/p\u003e \u003cp\u003e\"By bridging the gap between technology and strategic consulting, Freedman's \u003ci\u003eThe eConsultant\u003c\/i\u003e helps IT advisors advance to the next level.\" --Jonathan Heng, practice principal - eBMS Compaq Global Services\u003c\/p\u003e \u003cp\u003e\"Freedman's book is a comprehensive guide to the new economy, and a must-read for any technology consultant who wants to transition to being a strategist and an eConsultant.\" --Gayle Jones, program director, IT Center for Business and Technology, Johnson County Community College\u003c\/p\u003e \u003cp\u003e\"IT consulting has changed radically over the past five years, thanks to the Internet. No one knows IT consulting better than Rick Freedman, and no one is better equipped to help consultants navigate the new terrain. For experienced and novice consultants, for corporate employees who do in-house consulting, Rick's new book is an invaluable guide and resource.\" --Hillary Rettig, former senior technology editor, \u003ci\u003eVARBusiness\u003c\/i\u003e magazine and president, Technocopia, Inc.\u003c\/p\u003e \u003cp\u003e\"This book should be required reading for any consultant or IT professional who intends to help companies forward their e-business initiatives. Freedman lays out the steps that will separate the successful firms from the wannabes. His style is straightforward and on the money.\" --Chuck Krutsinger, COO, Interlink Group\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRick Freedman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787956295, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 3 September 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages, Exhibits: 5 B\u0026amp;W, 0 Color\u003cbr\u003e24 x 20.3 x 1.9 cm, 0.528 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...I found this book to be exceptionally good in almost every aspect...the style is intelligent and unpretentious...\" (Supply Management, 1 November, 2001)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"The eConsultant\" ist ein praktischer Leitfaden, der sowohl für Neulinge als auch für erfahrene IT-Consultants geeignet ist. Er bietet eine Einführung in die notwendigen Verfahren, Tools und Strategien für erfolgreiches E-Consulting. Der Band basiert auf der fast 20-jährigen Erfahrung des Autors sowie auf Interviews mit praktizierenden Internet-Consultants. Zunächst widmet sich Autor Rick Freedman ausführlich der theoretischen Seite, um die täglichen Herausforderungen und Probleme zu beschreiben, die bei der praktischen Umsetzung der anvisierten Internetaktivitäten eines Kunden auftreten können. Dann erläutert er genau die Unterschiede zwischen der technologiebezogenen Rolle des traditionellen IT-Consulting und der strategiebezogenen Rolle des Internet-Consulting. Darüber hinaus weist Freedman auf spezifische Bereiche hin, in denen der E-Consultant seine Kunden gesondert beraten muss und geht auch auf die Grundlagen des Internet Marketing ein, wie z.B. auf den Einsatz von Suchmaschinen, E-Mail und 'Communities of Interest', mit deren Hilfe die Webpräsenz des Kunden weiter ausgebaut werden kann. Ein unentbehrlicher Praxis-Ratgeber für E-Consultants.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface xi \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eThe New IT Consulting Model 1\u003c\/p\u003e \u003cp\u003eThe Internet Changes Everything! 1\u003c\/p\u003e \u003cp\u003eThe Net Changes Business 3\u003c\/p\u003e \u003cp\u003eThe Net Changes Consulting 7\u003c\/p\u003e \u003cp\u003eSome Things Never Change: The Constants of IT Consulting 12\u003c\/p\u003e \u003cp\u003eA Conversation with Skip McDonald 15\u003c\/p\u003e \u003cp\u003eA Methodology for Internet Consulting 17\u003c\/p\u003e \u003cp\u003eSimilar Models in Place 17\u003c\/p\u003e \u003cp\u003eArticulate a Strategic Vision 20\u003c\/p\u003e \u003cp\u003ePlan the Engagement 21\u003c\/p\u003e \u003cp\u003eArchitect the Strategy 24\u003c\/p\u003e \u003cp\u003eDeliver the Strategy 27\u003c\/p\u003e \u003cp\u003eImprove the Strategy 28\u003c\/p\u003e \u003cp\u003eAn Interview with Jim Highsmith 29\u003c\/p\u003e \u003cp\u003eBasics of Business Strategy 37\u003c\/p\u003e \u003cp\u003eStrategic Thinking 37\u003c\/p\u003e \u003cp\u003eSuccess by Strategy 38\u003c\/p\u003e \u003cp\u003eProblems with Strategic Planning 43\u003c\/p\u003e \u003cp\u003eStrategic Fundamentals 45\u003c\/p\u003e \u003cp\u003eCompetitive Advantage 56\u003c\/p\u003e \u003cp\u003eStrategies for the New Economy 59\u003c\/p\u003e \u003cp\u003eIndustry Transformation 59\u003c\/p\u003e \u003cp\u003eThe End of Location 61\u003c\/p\u003e \u003cp\u003eInformation Migration 62\u003c\/p\u003e \u003cp\u003eToward the Perfect Marketplace 65\u003c\/p\u003e \u003cp\u003eBeyond the Basics 68\u003c\/p\u003e \u003cp\u003eInternet Business Models 70\u003c\/p\u003e \u003cp\u003eBuilding the Architecture 101\u003c\/p\u003e \u003cp\u003eThe Danger of Downtime 101\u003c\/p\u003e \u003cp\u003eAn Interview with Chuck Krutsinger 104\u003c\/p\u003e \u003cp\u003eeBusiness Technical Design Process 106\u003c\/p\u003e \u003cp\u003eDevelop an Architecture Strategy 112\u003c\/p\u003e \u003cp\u003eForecast Customer Behavior 114\u003c\/p\u003e \u003cp\u003eDevelop Service Expectations 116\u003c\/p\u003e \u003cp\u003eDesign Infrastructure Details 119\u003c\/p\u003e \u003cp\u003eDesign Application Details 121\u003c\/p\u003e \u003cp\u003eDesign Operational Processes 123\u003c\/p\u003e \u003cp\u003eIntegrate, Prototype, and Test Architecture 126\u003c\/p\u003e \u003cp\u003eDeploy, Operate, and Maintain Architecture 127\u003c\/p\u003e \u003cp\u003eAn Interview with Larry Tanning 130\u003c\/p\u003e \u003cp\u003eWeb Marketing 135\u003c\/p\u003e \u003cp\u003eExperience Marketing 135\u003c\/p\u003e \u003cp\u003eAdvertising Is Dead! 138\u003c\/p\u003e \u003cp\u003eeBranding 140\u003c\/p\u003e \u003cp\u003eWho Is the Internet Customer? 148\u003c\/p\u003e \u003cp\u003eNew Economy Marketing Models 150\u003c\/p\u003e \u003cp\u003eThe Message for Internet Consultants 165\u003c\/p\u003e \u003cp\u003eThe Virtual Meets the Physical 167\u003c\/p\u003e \u003cp\u003eReconstructing the Chain 167\u003c\/p\u003e \u003cp\u003eDelivering on the Click 168\u003c\/p\u003e \u003cp\u003eServicing the Surfer 176\u003c\/p\u003e \u003cp\u003eChange Hurts! 183\u003c\/p\u003e \u003cp\u003eWhy Make a Change? 183\u003c\/p\u003e \u003cp\u003eChange Management 185\u003c\/p\u003e \u003cp\u003eAn Interview with Tuck Rickards 192\u003c\/p\u003e \u003cp\u003eThe eConsultant's Report Card 199\u003c\/p\u003e \u003cp\u003eWhat They're Saying 199\u003c\/p\u003e \u003cp\u003eWhy Measure eConsulting Results? 202\u003c\/p\u003e \u003cp\u003eCreating Measurable eConsulting Engagements 203\u003c\/p\u003e \u003cp\u003eCommunicating the Outcome 206\u003c\/p\u003e \u003cp\u003eSurfing the Wave: Keeping Ahead of the Changes 209\u003c\/p\u003e \u003cp\u003eAge of Rapid Change 209\u003c\/p\u003e \u003cp\u003eDeveloping Your Strategic Skills 210\u003c\/p\u003e \u003cp\u003eAn Approach to Constant Development 213\u003c\/p\u003e \u003cp\u003eTales from the Fall 217\u003c\/p\u003e \u003cp\u003eA Year of Change 217\u003c\/p\u003e \u003cp\u003eToys Online---No Game 218\u003c\/p\u003e \u003cp\u003eB2B---2B or Not 2B? 220\u003c\/p\u003e \u003cp\u003eFalling Up 222\u003c\/p\u003e \u003cp\u003eLessons from the Fall 224\u003c\/p\u003e \u003cp\u003eWhere the Internet Is Going 227\u003c\/p\u003e \u003cp\u003eLife-Changing Events 227\u003c\/p\u003e \u003cp\u003eAn Interview with Seth Neiman 230\u003c\/p\u003e \u003cp\u003eBibliography 239\u003c\/p\u003e \u003cp\u003eAbout the Author 241\u003c\/p\u003e \u003cp\u003eIndex 243\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Pfeiffer","offers":[{"title":"Brand New","offer_id":52410664681752,"sku":"9780787956295","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787956295.jpg?v=1784247401","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-econsultant-guiding-clients-to-net-success-paperback-softback-9780787956295","provider":"Freshly Printed Books","version":"1.0","type":"link"}