{"product_id":"the-economics-and-financing-of-media-companies-second-edition-hardback-9780823232567","title":"The Economics and Financing of Media Companies; Second Edition (Hardback) 9780823232567","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Economics and Financing of Media Companies\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eSecond Edition\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert G. Picard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780823232567, Fordham University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 May 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e286 pages\u003cbr\u003e22.9 x 15.2 x 2.5 cm, 0.572 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn this updated and expanded edition of the acclaimed\u003ci\u003e Economics and Financing of Media Companies\u003c\/i\u003e, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.\u003cbr\u003e Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Fordham University Press","offers":[{"title":"Brand New","offer_id":52580247732504,"sku":"9780823232567","price":60.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-economics-and-financing-of-media-companies-second-edition-hardback-9780823232567","provider":"Freshly Printed Books","version":"1.0","type":"link"}