{"product_id":"the-dynamics-of-business-behavior-an-evidence-based-approach-to-managing-organizational-change-hardback-9781394196562","title":"The Dynamics of Business Behavior; An Evidence-Based Approach to Managing Organizational Change (Hardback) 9781394196562","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Dynamics of Business Behavior\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Evidence-Based Approach to Managing Organizational Change\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"This book tackles the elephant in the room of change management. Change is impossible without behaviour change, and this book shows us precisely how to achieve it.\"\u003cb\u003e - Dilip Soman, Canada Research Chair in Behavioural Science and Economics \u0026amp; Director, BEAR\u003c\/b\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBeirem Ben Barrah (Author), Philip Jordanov (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394196562, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 March 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 16 x 2.8 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eDiscover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change,\u003c\/i\u003e cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson \u0026amp; Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice. \u003c\/p\u003e\n\u003cp\u003eReaders will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eThe importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data\u003c\/li\u003e \u003cli\u003eThe most common myths that leaders accidentally buy into as they guide their organizations\u003c\/li\u003e \u003cli\u003eCase studies of contemporary companies overcoming challenges using brain and behavior science\u003c\/li\u003e  \u003c\/ul\u003e \u003cp\u003eA startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, \u003ci\u003eThe Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change\u003c\/i\u003e will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword by \u003ci\u003eBas Zwart\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface by \u003ci\u003ePaul Gibbons\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Bridging Two Disciplines 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Managing Organizational Change 15\u003c\/p\u003e \u003cp\u003eChapter 2 Think Like a Behavioral Scientist 37\u003c\/p\u003e \u003cp\u003eChapter 3 Behaviorally Informed Change Management 61\u003c\/p\u003e \u003cp\u003eChapter 4 Evidence-Based Change Interventions 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Eighteen Interventions for Six Change Areas 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Planning and Risk Management 95\u003c\/p\u003e \u003cp\u003eChapter 6 Narrative and Communication 117\u003c\/p\u003e \u003cp\u003eChapter 7 Leadership Support 143\u003c\/p\u003e \u003cp\u003eChapter 8 Stakeholder Engagement 165\u003c\/p\u003e \u003cp\u003eChapter 9 Measuring Change 189\u003c\/p\u003e \u003cp\u003eChapter 10 Learning and Development 215\u003c\/p\u003e \u003cp\u003eConclusion: Toward Behaviorally Informed Organizations 241\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eAbout the Authors 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462936490264,"sku":"9781394196562","price":17.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394196562.jpg?v=1785542958","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-dynamics-of-business-behavior-an-evidence-based-approach-to-managing-organizational-change-hardback-9781394196562","provider":"Freshly Printed Books","version":"1.0","type":"link"}