{"product_id":"the-digital-business-start-up-workbook-the-ultimate-step-by-step-guide-to-succeeding-online-from-start-up-to-exit-paperback-softback-9780857082855","title":"The Digital Business Start-Up Workbook; The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit (Paperback \/ softback) 9780857082855","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Digital Business Start-Up Workbook\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eCheryl Rickman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780857082855, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 3 April 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.4 x 15.6 x 1.8 cm, 0.485 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit... a solid practical guide.\" (\u003cem\u003eTalkBusiness,\u003c\/em\u003e July 2012)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eHow do I know if my idea will work?\u003cbr\u003e How do I decide on the business model?\u003cbr\u003e How do I find my audience? \u003c\/p\u003e \u003cp\u003e\u003cb\u003eYour digital business start-up journey begins here.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom the bestselling author of \u003ci\u003eThe Small Business Start-up Workbook\u003c\/i\u003e, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.\u003c\/p\u003e \u003cp\u003eLearn how to:\u003c\/p\u003e \u003cp\u003e• Assess whether your business idea will work online\/digitally\u003cbr\u003e • Choose the right business model for your proposition and avoid wasting time\u003cbr\u003e • Assess demand, viability and uncover untapped needs and gaps in the market\u003cbr\u003e • Build a usable, engaging website and mobile app\u003cbr\u003e • Create a buzz using social networking\u003cbr\u003e • Drive high quality traffic to your site and convert visitors into paying customers\u003cbr\u003e • Use search engine optimization (SEO) and marketing (SEM) tools effectively\u003cbr\u003e • Raise finance and protect your business\u003cbr\u003e • Build and maintain a strong brand\u003cbr\u003e • Recruit and retain a strong team\u003cbr\u003e • Sell the business or find a suitable successor.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e Reviews for the book:\u003c\/p\u003e \u003cp\u003e\u003ci\u003e “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.”\u003c\/i\u003e Nick Jenkins, Founder of Moonpig.com\u003ci\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.”\u003c\/i\u003e Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)\u003cbr\u003e \u003ci\u003e\u003cbr\u003e “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!”\u003c\/i\u003e Rowan Gormley, Founder and CEO of NakedWines.com\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.”\u003c\/i\u003e Elizabeth Varley, Founder and CEO of TechHub\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDedication and Acknowledgements vii\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction – Generation Entrepreneur: Open for Business 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 – Starting Up Your Own Digital Business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep One:The Big Idea – Create and Evolve Your Concept 9\u003c\/p\u003e \u003cp\u003eStep Two: Choose Your Business Model 25\u003c\/p\u003e \u003cp\u003eStep Three: Assess Viability and Create a Customer-Centric Business Plan 51\u003c\/p\u003e \u003cp\u003eStep Four: Fund Your Venture 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 – Building Your Business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep Five: Build Your Website 111\u003c\/p\u003e \u003cp\u003eStep Six: Build Your Mobile App and Mobile-Friendly Site 153\u003c\/p\u003e \u003cp\u003eStep Seven: Build Your Team 167\u003c\/p\u003e \u003cp\u003eStep Eight: Build Your Brand 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 – Running and Growing Your Business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep Nine: Effective Online Marketing 207\u003c\/p\u003e \u003cp\u003eStep Ten: Measure and Improve your Marketing and Website Performance 229\u003c\/p\u003e \u003cp\u003eStep Eleven: Creating a Buzz Using People Power 245\u003c\/p\u003e \u003cp\u003eStep Twelve: Selling Up 271\u003c\/p\u003e \u003cp\u003eThe Definitive Online Business Success Checklist 287\u003c\/p\u003e \u003cp\u003eAbout Cheryl Rickman 291\u003c\/p\u003e \u003cp\u003eReferences 293\u003c\/p\u003e \u003cp\u003eIndex 295 \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52453503402264,"sku":"9780857082855","price":11.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780857082855.jpg?v=1785285338","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-digital-business-start-up-workbook-the-ultimate-step-by-step-guide-to-succeeding-online-from-start-up-to-exit-paperback-softback-9780857082855","provider":"Freshly Printed Books","version":"1.0","type":"link"}