{"product_id":"the-design-agenda-a-guide-to-successful-design-management-hardback-9780471941064","title":"The Design Agenda; A Guide to Successful Design Management (Hardback) 9780471941064","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Design Agenda\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide to Successful Design Management\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRachel Cooper (Author), Mike Press (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471941064, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 January 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.6 x 15.8 x 2.4 cm, 0.595 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eThe Design Agenda: A Guide to Successful Design Management\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eUK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003edraws on the best methods to provide practical guidance on effective design management\u003c\/li\u003e \u003cli\u003econtains a unique resource guide to enable further study and research\u003c\/li\u003e \u003cli\u003econtains contemporary examples to illustrate the value of well managed design\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eWhat Is Design?\u003cbr\u003eThe Value of Design\u003cbr\u003eCorporate Design Strategies\u003cbr\u003eDesign and the Organisation\u003cbr\u003eDesign Audits\u003cbr\u003eDesign Management—Setting the Agenda\u003cbr\u003eResource Guide\u003cbr\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453416010008,"sku":"9780471941064","price":53.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471941064.jpg?v=1785284166","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-design-agenda-a-guide-to-successful-design-management-hardback-9780471941064","provider":"Freshly Printed Books","version":"1.0","type":"link"}