{"product_id":"the-cure-enterprise-medicine-for-business-a-novel-for-managers-paperback-softback-9780471268307","title":"The Cure; Enterprise Medicine for Business: A Novel for Managers (Paperback \/ softback) 9780471268307","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Cure\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEnterprise Medicine for Business: A Novel for Managers\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDan Paul (Author), Jeff Cox (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471268307, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 25 February 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e23.8 x 15.8 x 2.6 cm, 0.553 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eThis collaborative effort bv Paul, a former strategic planner for CEO Jack Welch at General Electric, and business writer Cox (Zapp!) is described in the promotional copy as \"a novel for managers,\" a fictional story that illustrates the business principle of the \"boundaryless\" company pioneered by Welch. It's a stodgy but effective effort in which an inefficient, disorganized widget-producing outfit called Essential resolves a dire companywide communication problem just in time to avoid corporate disaster. Paul and Cox's approach is to create a series of high-level managerial characters with stereotypical business personalities. The huge cast includes Rick Riggins, the authoritarian \"get it done now\" company president; Frank Harlan, the egotistical, turf-protecting genius engineer; and Jake Foster, a slow-but-steady operations manager new to the company. Essential is about to lose its biggest client because the company can't deliver its widgets on time. The desperate Riggins hires a wise consultant named George Tracey, who guides the company through the revitalization process, starting with candid employee interviews followed by a weekend brainstorming session and a retreat. Paul and Cox do a solid job of creating believable business problems and interpersonal conflicts, though the story is broken up by having too many employees take a turn narrating in short, choppy sections. General readers will steer clear, but the novel does offer a pleasant spoonful of literary sugar for business types who want to absorb the latest management trends. (Feb.) (\u003ci\u003ePublishers Weekly\u003c\/i\u003e, February 10, 2003)  \u003cp\u003e‘…contains much sound advice and, apart from being a good story, is very informative and instructive…’(Professional Manager, July 2003)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"The Cure\" ist ein spannender und unterhaltsamer Business-Roman voller Dramatik und äußerst lehrreich.\u003cbr\u003e \u003cbr\u003e Hier lesen Sie, wie ein eher träges Unternehmen sich relativ schnell in ein rasch reagierendes und flexibles Unternehmen verwandeln kann, wenn es darum geht, in der heutigen Geschäftswelt zu überleben und erfolgreich zu sein.\u003cbr\u003e \u003cbr\u003e Beschrieben wird die Metamorphose einer leistungsschwachen und bürokratischen Organisation in ein Unternehmen mit großer Marktmacht, das sich ausschließlich an Fakten orientiert.\u003cbr\u003e \u003cbr\u003e Die hier diskutierten Methoden wurden bei einer Reihe renommierter Unternehmen, wie z.B. Black \u0026amp; Decker, Titleist, Honeywell und General Electric erfolgreich angewendet.\u003cbr\u003e \u003cbr\u003e Mit einer Fülle praxisorientierter Tipps und Beispiele, die dabei helfen, die politische Trägheit zu überwinden und Unternehmen neu zu definieren in einer Ära, in der Schnelligkeit und Flexibilität über Leben und Tod entscheiden.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction.\u003cbr\u003e \u003cbr\u003e Management Organization Roster.\u003cbr\u003e \u003cbr\u003e The Cure, a Novel for Managers.\u003cbr\u003e \u003cbr\u003e Symptoms.\u003cbr\u003e \u003cbr\u003e Diagnosis.\u003cbr\u003e \u003cbr\u003e Treatment.\u003cbr\u003e \u003cbr\u003e Cure.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286377230616,"sku":"9780471268307","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471268307.jpg?v=1781550883","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-cure-enterprise-medicine-for-business-a-novel-for-managers-paperback-softback-9780471268307","provider":"Freshly Printed Books","version":"1.0","type":"link"}