{"product_id":"the-cultural-life-of-the-automobile-roads-to-modernity-paperback-softback-9780292737846","title":"The Cultural Life of the Automobile; Roads to Modernity (Paperback \/ softback) 9780292737846","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Cultural Life of the Automobile\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRoads to Modernity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGuillermo Giucci (Author), Anne Mayagoitia (Translated by), Debra Nagao (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780292737846\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 August 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e260 pages\u003cbr\u003e22.9 x 15.2 x 2.5 cm, 0.426 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eFrom its invention in Europe at the end of the nineteenth century, the automobile crisscrossed the world, completely took over the cities, and became a feature of daily life. Considered basic to the American lifestyle, the car reflected individualism, pragmatism, comfort, and above all modernity. In Latin America, it served as a symbol of distinction, similar to jewelry or fine clothing. In \u003ci\u003eThe Cultural Life of the Automobile\u003c\/i\u003e, Guillermo Giucci focuses on the automobile as an instrument of social change through its “kinetic modernity” and as an embodiment of the tremendous social impact of technology on cultural life.\u003c\/p\u003e\n\u003cp\u003eMaterial culture-how certain objects generate a wide array of cultural responses-has been the focus of much scholarly discussion in recent years. The automobile wrought major changes and inspired images in language, literature, and popular culture. Focusing primarily on Latin America but also covering the United States, Europe, Asia, and Africa, Giucci examines how the automobile was variously adapted by different cultures and how its use shaped and changed social and economic relationships within them. At the same time, he shows how the “automobilization” of society became an essential support for the development of modern individualism, and the automobile its clearest material manifestation.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003ePreface\u003c\/li\u003e\n\u003cli\u003eAcknowledgments \u003col\u003e\n\u003cli\u003eHenry Ford: From Popular Inventor to Legend\u003c\/li\u003e\n\u003cli\u003eFordism and Cultural Circulation\u003c\/li\u003e\n\u003cli\u003eThe Transnational Object\u003c\/li\u003e\n\u003cli\u003eContradictions of Mobility\u003c\/li\u003e\n\u003cli\u003eMechanical Actors\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinal Remarks: Kinetic Modernity and the Automobile\u003c\/li\u003e\n\u003cli\u003eBibliography\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52523256938776,"sku":"9780292737846","price":18.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-cultural-life-of-the-automobile-roads-to-modernity-paperback-softback-9780292737846","provider":"Freshly Printed Books","version":"1.0","type":"link"}