{"product_id":"the-cult-of-youth-anti-ageing-in-modern-britain-hardback-9781108484152","title":"The Cult of Youth; Anti-Ageing in Modern Britain (Hardback) 9781108484152","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Cult of Youth\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAnti-Ageing in Modern Britain\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe first account of anti-ageing and rejuvenation in modern Britain, exploring hormones, diet, electrotherapy, exercise and skin care.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames F. Stark (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108484152, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 March 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e262 pages\u003cbr\u003e23.4 x 15.9 x 1.8 cm, 0.49 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'It is a rare book in our field that gives voice to characters as diverse as Linus Pauling, a public servant with the London City Council, and Elizabeth Arden. The Cult  of Youth could be lauded on this achievement alone. To his credit, Stark has given us many other reasons to be impressed with this book and to expect its wide reception and citation.' Patrick M. Walsh, Journal of the History of Biology\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction\u003cbr\u003e 2. Hormones, 1918–1929\u003cbr\u003e 3. Diet, 1918–1929\u003cbr\u003e 4. Electrotherapy, 1925–1932\u003cbr\u003e 5. Exercise, 1930–1939\u003cbr\u003e 6. Skin care, 1930 and beyond\u003cbr\u003e 7. Conclusion\u003cbr\u003e 8. Postscript.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: History of medicine [\u003ca title=\"See our other books on History of medicine\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20of%20medicine%20%5BMBX%5D%22\"\u003eMBX\u003c\/a\u003e], Medical profession [\u003ca title=\"See our other books on Medical profession\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medical%20profession%20%5BMBD%5D%22\"\u003eMBD\u003c\/a\u003e], Social \u0026amp; cultural history [\u003ca title=\"See our other books on Social \u0026amp; cultural history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20\u0026amp;%20cultural%20history%20%5BHBTB%5D%22\"\u003eHBTB\u003c\/a\u003e], History: specific events \u0026amp; topics [\u003ca title=\"See our other books on History: specific events \u0026amp; topics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History:%20specific%20events%20\u0026amp;%20topics%20%5BHBT%5D%22\"\u003eHBT\u003c\/a\u003e], History [\u003ca title=\"See our other books on History\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20%5BHB%5D%22\"\u003eHB\u003c\/a\u003e], Humanities [\u003ca title=\"See our other books on Humanities\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Humanities%20%5BH%5D%22\"\u003eH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45913143607576,"sku":"9781108484152","price":80.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108484152i_9989a926-9db7-404b-acf8-1173b16c3222.jpg?v=1696706236","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-cult-of-youth-anti-ageing-in-modern-britain-hardback-9781108484152","provider":"Freshly Printed Books","version":"1.0","type":"link"}