{"product_id":"the-credible-company-communicating-with-a-skeptical-workforce-hardback-9780470274743","title":"The Credible Company; Communicating with a Skeptical Workforce (Hardback) 9780470274743","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Credible Company\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCommunicating with a Skeptical Workforce\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoger D'Aprix (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470274743, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 November 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages, Tables: 4 B\u0026amp;W, 0 Color; Exhibits: 4 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 16.4 x 2 cm, 0.372 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Roger D'Aprix offers a practical prescription for effective internal communication in a time of turbulent change.\" (\u003cem\u003ePersonalfuhrung,\u003c\/em\u003e December 2008)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn \u003ci\u003eThe Credible Company\u003c\/i\u003e, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface: Why This Book is Important.  \u003cp\u003ePrologue: From Entitlement to Capital Asset.\u003c\/p\u003e \u003cp\u003e1. A Morality Tale.\u003c\/p\u003e \u003cp\u003e2. Information.\u003c\/p\u003e \u003cp\u003e3. Needs on the Job.\u003c\/p\u003e \u003cp\u003e4. Face-to-Face.\u003c\/p\u003e \u003cp\u003e5. Openness.\u003c\/p\u003e \u003cp\u003e6. Research.\u003c\/p\u003e \u003cp\u003e7. Marketplace.\u003c\/p\u003e \u003cp\u003e8. Strategy.\u003c\/p\u003e \u003cp\u003eEpilogue: A Profession at a Crossroads.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eThe Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52462977679640,"sku":"9780470274743","price":37.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470274743.jpg?v=1785544145","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-credible-company-communicating-with-a-skeptical-workforce-hardback-9780470274743","provider":"Freshly Printed Books","version":"1.0","type":"link"}