{"product_id":"the-creativity-advantage-hardback-9781009244565","title":"The Creativity Advantage (Hardback) 9781009244565","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Creativity Advantage\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDiscusses why creativity matters and how it can benefit everyone via self-insight, healing, connection, drive, and legacy.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJames C. Kaufman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009244565, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 29 June 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e243 pages\u003cbr\u003e23.5 x 15.8 x 1.7 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The Creativity Advantage is the one truly scientific book on how creativity can be utilized to make people happy and satisfied in their lives. When schools fail to develop creativity, they also fail to bestow upon their students one of the very best tools - creativity - for living a happy and productive life. This book is scientific, but also readable, entertaining, and full of interesting case studies and anecdotes. The author, perhaps the most world-renowned scholar on creativity of his generation, has bestowed upon the world the creative advantage of his marvelous and engaging prose. The book is a must-read for anyone who wants to turn their creativity to their own advantage - and that of others as well.' Robert J. Sternberg, Cornell University, USA and University of Heidelberg, Germany\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCreativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e Part I. The Basics of Creativity: 1. To define the undefinable\u003cbr\u003e 2. From tiny to small. 3. How everyday magic works\u003cbr\u003e 4. Stumbling toward genius\u003cbr\u003e 5. An overwhelming question\u003cbr\u003e Part II. The Benefits of Creativity: 6. Self-insight\u003cbr\u003e 7. Healing\u003cbr\u003e 8. Connection\u003cbr\u003e 9. Drive\u003cbr\u003e 10. Legacy\u003cbr\u003e Afterword.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cognition \u0026amp; cognitive psychology [\u003ca title=\"See our other books on Cognition \u0026amp; cognitive psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cognition%20\u0026amp;%20cognitive%20psychology%20%5BJMR%5D%22\"\u003eJMR\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265411862808,"sku":"9781009244565","price":68.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781009244565i_b7ee990f-858d-48f2-bbe0-4f478e4b4a5d.jpg?v=1696791537","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-creativity-advantage-hardback-9781009244565","provider":"Freshly Printed Books","version":"1.0","type":"link"}