{"product_id":"the-cornell-school-of-hotel-administration-on-hospitality-cutting-edge-thinking-and-practice-hardback-9780470554999","title":"The Cornell School of Hotel Administration on Hospitality; Cutting Edge Thinking and Practice (Hardback) 9780470554999","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Cornell School of Hotel Administration on Hospitality\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCutting Edge Thinking and Practice\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael C. Sturman (Edited by), J Sturman (Author), Jack B. Corgel (Edited by), Rohit Verma (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470554999, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 May 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e512 pages, Graphs: 127 B\u0026amp;W, 0 Color\u003cbr\u003e23.1 x 16.3 x 4.8 cm, 0.748 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThis cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDevelop and manage a multinational career and become a leader in the hospitality industry\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMaximize profits from franchise agreements, management contracts, and leases\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnderstand and predict customer choices, and motivate your staff to provide outstanding service\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eManage hospitality businesses and the real estate underlying the businesses\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eControl costs, coordinate branding strategy, and manage operations across multiple locations\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003cbr\u003e\u003ci\u003eMichael D. Johnson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Four Paths to Success in the Hospitality Industry 1\u003cbr\u003e\u003ci\u003eMichael C. Sturman, Jack B. Corgel, and Rohit Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 The Essence of Hospitality and Service 5\u003cbr\u003e\u003ci\u003eGiuseppe Pezzotti\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Success in Your Hospitality Career\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Preparing for a Successful Career in the Hospitality Industry 21\u003cbr\u003e\u003ci\u003eKate Walsh, Michael C. Sturman, and Bill Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 The Listening Fast Track 37\u003cbr\u003e\u003ci\u003eJudi Brownell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Developing and Managing Your Multinational Career 52\u003cbr\u003e\u003ci\u003eJan Katz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Becoming a Leader in the Hospitality Industry 65\u003cbr\u003e\u003ci\u003eTimothy Hinkin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Success Through Operations and Service Excellence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Understanding and Predicting Customer Choices 83\u003cbr\u003e\u003ci\u003eRohit Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Guiding the Guest Experience 97\u003cbr\u003e\u003ci\u003eHaeEun Helen Chun\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Harnessing the Power of Your Culture for Outstanding Service 111\u003cbr\u003e\u003ci\u003eRobert Ford and Michael C. Sturman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 A Scientific Approach to Managing Hospitality Operations 127\u003cbr\u003e\u003ci\u003eGary M. Thompson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Motivating Your Staff to Provide Outstanding Service 142\u003cbr\u003e\u003ci\u003eMichael C. Sturman and Robert Ford\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 How to Build Service Quality into Your Operation 159\u003cbr\u003e\u003ci\u003eAlex M. Susskind\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Demand Management 174\u003cbr\u003e\u003ci\u003eBill Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Revenue Management for Enhanced Profitability: An Introduction for Hotel Owners and Asset Managers 192\u003cbr\u003e\u003ci\u003eChris Anderson and Sheryl Kimes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 Competing Successfully with Other Hotels: The Role of Strategy 207\u003cbr\u003e\u003ci\u003eCathy A. Enz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Focus on Finance: Aiming for Restaurant Success 227\u003cbr\u003e\u003ci\u003eAlex M. Susskind and Rupert Spies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Success as a Real Estate and Business Owner\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Hospitality Property Ownership: Where You Fit in 247\u003cbr\u003e\u003ci\u003eJack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Hospitality Properties: How Much to Pay if You’re Buying; How Much to Ask if You’re Selling 270\u003cbr\u003e\u003ci\u003eJack B. Corgel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Gaining Maximum Benefit from Franchise Agreements, Management Contracts, and Leases 293\u003cbr\u003e\u003ci\u003eJan A. deRoos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Developing and Renovating Hospitality Properties 309\u003cbr\u003e\u003ci\u003eJack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 Planning and Programming a Hotel 321\u003cbr\u003e\u003ci\u003eJan A. deRoos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 22 Measuring Hotel Risk and Financing 333\u003cbr\u003e\u003ci\u003ePeng Liu and Daniel Quan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Success Through Managerial Excellence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 23 Segmenting and Targeting Your Market: Strategies and Limitations 353\u003cbr\u003e\u003ci\u003eMichael Lynn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 24 New Media: Connecting with Guests throughout the Travel Experience 370\u003cbr\u003e\u003ci\u003eLisa Klein Pearo and Bill Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 25 Building and Managing Your Brand 388\u003cbr\u003e\u003ci\u003eRobert J. Kwortnik\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 26 Hotel Revenue Management in an Economic Downturn 405\u003cbr\u003e\u003ci\u003eSheryl Kimes and Chris Anderson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 27 Addressing Employee Lawsuits 417\u003cbr\u003e\u003ci\u003eDavid Sherwyn and Paul E. Wagner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 28 Coordinating Information and Controlling Costs 430\u003cbr\u003e\u003ci\u003eGordon Potter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 29 Making the Most of Your Human Capital 444\u003cbr\u003e\u003ci\u003eJ. Bruce Tracey and Sean A. Way\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 30 You Can’t Move All Your Hotels to Mexico: Unions and the Hospitality Industry 455\u003cbr\u003e\u003ci\u003eDavid Sherwyn and Paul E. Wagner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 31 The Integrity Dividend in Hospitality Leadership 469\u003cbr\u003e\u003ci\u003eTony Simons\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFinal Thoughts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 32 Afterword: Where Do You Go from Here? 483\u003cbr\u003e\u003ci\u003eMichael C. Sturman, Jack B. Corgel, and Rohit Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 487\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52276363329816,"sku":"9780470554999","price":24.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470554999_226834.jpg?v=1781367442","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-cornell-school-of-hotel-administration-on-hospitality-cutting-edge-thinking-and-practice-hardback-9780470554999","provider":"Freshly Printed Books","version":"1.0","type":"link"}