{"product_id":"the-contrarian-effect-why-it-pays-big-to-take-typical-sales-advice-and-do-the-opposite-hardback-9780470237908","title":"The Contrarian Effect; Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite (Hardback) 9780470237908","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Contrarian Effect\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhy It Pays (Big) to Take Typical Sales Advice and Do the Opposite\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael Port (Author), Elizabeth Marshall (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470237908, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 September 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e18 x 13.2 x 2.3 cm, 0.227 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in \u003ci\u003eThe Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite\u003c\/i\u003e. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eFrom the Old World to the New 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Two Left Feet\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Are Out of Sync with the Market 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Center of the Universe\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Are Focused on the Wrong Person 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: One-Night Stand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Damage Relationships and Long-Term Potential 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: May Cause Headaches, Dizziness, and Internal Bleeding\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Harm Reputations and Create Unintended Consequences 111\u003c\/p\u003e \u003cp\u003eContrarian Primer 137\u003c\/p\u003e \u003cp\u003ePendulum Swing 145\u003c\/p\u003e \u003cp\u003eReferences 151\u003c\/p\u003e \u003cp\u003eAbout the Authors 155\u003c\/p\u003e \u003cp\u003eIndex 157\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52257218527512,"sku":"9780470237908","price":14.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470237908_157916.jpg?v=1781278034","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-contrarian-effect-why-it-pays-big-to-take-typical-sales-advice-and-do-the-opposite-hardback-9780470237908","provider":"Freshly Printed Books","version":"1.0","type":"link"}