{"product_id":"the-construction-of-preference-paperback-9780521542203","title":"The Construction of Preference (Paperback) 9780521542203","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Construction of Preference\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDescribes the concept of preference construction within psychology, economics, marketing, law, and environmental policy.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSarah Lichtenstein (Edited by), Paul Slovic (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521542203, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 28 August 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e808 pages, 62 tables\u003cbr\u003e23.4 x 15.3 x 3.9 cm, 1.092 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eOne of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Introduction: Preface\u003cbr\u003e Acknowledgements\u003cbr\u003e 1. The construction of preference: an overview\u003cbr\u003e Part II. Preference Reversals: 2. Relative importance of probabilities and payoffs in risk taking\u003cbr\u003e 3. Reversals of preference between bids and choices in gambling decisions\u003cbr\u003e 4. Response-induced reversals of preference in gambling: an extended replication in Las Vegas\u003cbr\u003e 5. Economic theory of choice and the preference reversal phenomenon\u003cbr\u003e Part III. Psychological Theories of Preference Reversals: 6. Contingent weighting in judgment and choice\u003cbr\u003e 7. Cognitive processes in preference reversals\u003cbr\u003e 8. The causes of preference reversal\u003cbr\u003e 9. Preference reversals between joint and separate evaluations of options: a review and theoretical analysis\u003cbr\u003e 10. Attribute-task compatibility as a determinant of consumer preference reversals\u003cbr\u003e 11. Preferences constructed from dynamic micro-processing mechanisms\u003cbr\u003e Part IV. Evidence for Preference Construction: 12. Construction of preferences by constraint satisfaction\u003cbr\u003e 13. Coherent arbitrariness: stable demand curves without stable preferences\u003cbr\u003e 14. Tom Sawyer and the construction of value\u003cbr\u003e 15. When Web pages influence choice: effects of visual primes on experts and novices\u003cbr\u003e 16. When choice is demotivating: can one desire too much of a good thing?\u003cbr\u003e Part V. Theories of Preference Construction: 17. Constructive consumer choice processes\u003cbr\u003e 18. Decision making and action: the search for a dominance structure\u003cbr\u003e 19. Pre- and post-decision construction of preferences: differentiation and consolidation\u003cbr\u003e 20. Choice bracketing\u003cbr\u003e 21. Constructing preferences from memory\u003cbr\u003e Part VI. Affect and Reason: 22. Reason-based choice\u003cbr\u003e 23. The affect heuristic\u003cbr\u003e 24. The functions of affect in the construction of preferences\u003cbr\u003e 25. Mere exposure: a gateway to the subliminal\u003cbr\u003e 26. Introspecting about reasons can reduce post-choice satisfaction\u003cbr\u003e Part VII. Miswanting: 27. New challenges to the rationality assumption\u003cbr\u003e 28. Distinction bias: misprediction and mischoice due to joint evaluation\u003cbr\u003e 29. Lay rationalism and inconsistency between predicted experience and decision\u003cbr\u003e 30. Miswanting: some problems in the forecasting of future affective states\u003cbr\u003e Part VIII. Contingent Valuation: 31. Economic preferences or attitude expressions?: an analysis of dollar responses to public issues\u003cbr\u003e 32. Music, pandas, and muggers: on the affective psychology of value\u003cbr\u003e 33. Valuing environmental resources: a constructive approach\u003cbr\u003e Part IX. Preference Management: 34. Measuring constructed preferences: towards a building code\u003cbr\u003e  35. Constructing preferences from labile values\u003cbr\u003e 36. Informed consent and the construction of values\u003cbr\u003e 37. Do defaults save lives?\u003cbr\u003e 38. Libertarian paternalism is not an oxymoron\u003cbr\u003e References\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004690911512,"sku":"9780521542203","price":49.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521542203i_a78733c9-a8a1-46ea-80e1-30ab3bab87f4.jpg?v=1691369388","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-construction-of-preference-paperback-9780521542203","provider":"Freshly Printed Books","version":"1.0","type":"link"}