{"product_id":"the-conservative-frontier-texas-and-the-origins-of-the-new-right-hardback-9781477332641","title":"The Conservative Frontier; Texas and the Origins of the New Right (Hardback) 9781477332641","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Conservative Frontier\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTexas and the Origins of the New Right\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJeff Roche (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781477332641, University of Texas Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 October 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e448 pages\u003cbr\u003e23.5 x 15.6 x 1.5 cm, 0.666 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow West Texas business and culture molded the rise of conservatism in the United States.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e Much of what we understand as modern American political conservatism was born in West Texas, where today it predominates. How did the people of such a vast region-larger than New England and encompassing big cities like Lubbock and Amarillo, as well as tiny towns from Anson to Dalhart-develop such a uniform political culture? And why and how did it go national? \u003c\/p\u003e\n\u003cp\u003e Jeff Roche finds answers in the history of what he calls cowboy conservatism. Political power players matter in this story, but so do football coaches, newspaper editors, and a breakfast cereal tycoon who founded a capitalist utopia. \u003ci\u003eThe Conservative Frontier\u003c\/i\u003e follows these and other figures as they promoted an ideology grounded in the entrepreneurial and proto-libertarian attitudes of nineteenth-century Texas ranchers, including a fierce devotion to both individualism and small-town notions of community responsibility. This political sensibility was in turn popularized by its association with the mythology and iconography of the cowboy as imagined in twentieth-century mass media. By the 1970s and the rise of Ronald Reagan, Roche shows, it was clear that the cowboy conservatism of West Texas had set the stage for the emergence of the New Right-the more professionalized and tech-savvy operation that dominated national conservative politics for the next quarter century. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003e Introduction \u003c\/li\u003e\n\u003cli\u003e Exposition. The Despoblado \u003c\/li\u003e\n\u003cli\u003e Book One. Wonderland \u003cul\u003e\n\u003cli\u003e 1. The Rise and Fall of the Cattle Kingdom \u003c\/li\u003e\n\u003cli\u003e 2. Agricultural Wonderland \u003c\/li\u003e\n\u003cli\u003e 3. Capitalist Utopia \u003c\/li\u003e\n\u003cli\u003e 4. West Texas Nationalism \u003c\/li\u003e\n\u003cli\u003e 5. Booster Politics Ascendant \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e Book Two. The Right-Wing Frontier \u003cul\u003e\n\u003cli\u003e 6. Ruin \u003c\/li\u003e\n\u003cli\u003e 7. New Deal Agonistes \u003c\/li\u003e\n\u003cli\u003e 8. The Origins of the Texas Right \u003c\/li\u003e\n\u003cli\u003e 9. The Right-Wing Populism of Pappy O’\u003cbr\u003eDaniel \u003c\/li\u003e\n\u003cli\u003e 10. Rancher\/Scholar\/Reactionary \u003c\/li\u003e\n\u003cli\u003e 11. Brainwashed \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e Book Three. Cowboy Conservatism \u003cul\u003e\n\u003cli\u003e 12. Birchtown \u003c\/li\u003e\n\u003cli\u003e 13. The West Texas Crowd \u003c\/li\u003e\n\u003cli\u003e 14. Viva! OlÉ\u003cbr\u003e! \u003c\/li\u003e\n\u003cli\u003e 15. Unintended Consequences: Civil Rights and West Texas Football \u003c\/li\u003e\n\u003cli\u003e 16. Right-Wing Republicanism: The 1968 Election in West Texas \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e Coda. Reagan Country: The New Right of Texas \u003c\/li\u003e\n\u003cli\u003e Acknowledgments \u003c\/li\u003e\n\u003cli\u003e Notes \u003c\/li\u003e\n\u003cli\u003e Select Bibliography \u003c\/li\u003e\n\u003cli\u003e Index \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52734772085016,"sku":"9781477332641","price":24.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-conservative-frontier-texas-and-the-origins-of-the-new-right-hardback-9781477332641","provider":"Freshly Printed Books","version":"1.0","type":"link"}