{"product_id":"the-complete-guide-to-special-event-management-business-insights-financial-advice-and-successful-strategies-from-ernst-young-advisors-to-the-olympics-the-emmy-awards-and-the-pga-tour-hardback-9780471549086","title":"The Complete Guide to Special Event Management; Business Insights, Financial Advice, and Successful Strategies from Ernst \u0026 Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (Hardback) 9780471549086","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Complete Guide to Special Event Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBusiness Insights, Financial Advice, and Successful Strategies from Ernst \u0026amp; Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003e (Author), Dwight W. Catherwood (Author), Richard L. Van Kirk (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471549086, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 May 1992\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e23.9 x 16.2 x 2.8 cm, 0.578 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eProduced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIs Your Market Right for You?.  \u003cp\u003eHow to Cut Risks.\u003c\/p\u003e \u003cp\u003eThe Ins and Outs of Bidding.\u003c\/p\u003e \u003cp\u003eHow Communities and Promoters Are Selected.\u003c\/p\u003e \u003cp\u003eSponsors--How to Get Them\/What to Give Them.\u003c\/p\u003e \u003cp\u003eMatching Sponsors to Events.\u003c\/p\u003e \u003cp\u003eGenerating Revenue.\u003c\/p\u003e \u003cp\u003eHow to Market and Promote Events.\u003c\/p\u003e \u003cp\u003eThe Role of Advertising.\u003c\/p\u003e \u003cp\u003eStaging the Event.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293507416344,"sku":"9780471549086","price":38.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471549086.jpg?v=1781643275","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-complete-guide-to-special-event-management-business-insights-financial-advice-and-successful-strategies-from-ernst-young-advisors-to-the-olympics-the-emmy-awards-and-the-pga-tour-hardback-9780471549086","provider":"Freshly Printed Books","version":"1.0","type":"link"}