{"product_id":"the-commercial-appropriation-of-personality-hardback-9780521800143","title":"The Commercial Appropriation of Personality (Hardback) 9780521800143","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Commercial Appropriation of Personality\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAn analysis of the problem of commercial appropriation and the case for a remedy.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eHuw Beverley-Smith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521800143, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 15 August 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e404 pages\u003cbr\u003e22.9 x 15.2 x 2.7 cm, 0.76 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'The book is useful for any student of the law, for academics and judges, as well as for practitioners, including the generalist or even the specialist in another field. Its value lies beyond the insight it provides into this interesting, specialist, developing area of the law. It is a blueprint for the study of any area of common law that is being radically adapted and developed to meet new technological, economic and cultural changes.' Entertainment Law Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eCommercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e Table of cases\u003cbr\u003e Table of statutes\u003cbr\u003e Part I. A Framework: 1. The problem of appropriation of personality\u003cbr\u003e Part II. Economic Interests and the Law of Unfair Competition: 2. Introduction\u003cbr\u003e 3. Statutory and extra-legal remedies\u003cbr\u003e 4. Goodwill in personality: the tort of passing off in English and Australian law\u003cbr\u003e 5. Unfair competition and the doctrine of misappropriation\u003cbr\u003e Part III. Dignitary Interests: 6. Introduction\u003cbr\u003e 7. Privacy and publicity in the United States\u003cbr\u003e 8. Privacy interests in English law\u003cbr\u003e 9. Interests in reputation\u003cbr\u003e Part IV. Pervasive Problems: 10. Property in personality\u003cbr\u003e 11. Justifying a remedy for appropriation of personality\u003cbr\u003e Part V. Conclusions: 12. The autonomy of appropriation of personality\u003cbr\u003e Bibliography\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Intellectual property law [\u003ca title=\"See our other books on Intellectual property law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Intellectual%20property%20law%20%5BLNR%5D%22\"\u003eLNR\u003c\/a\u003e], Comparative law [\u003ca title=\"See our other books on Comparative law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Comparative%20law%20%5BLAM%5D%22\"\u003eLAM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265098961176,"sku":"9780521800143","price":97.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521800143i.jpg?v=1692019559","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-commercial-appropriation-of-personality-hardback-9780521800143","provider":"Freshly Printed Books","version":"1.0","type":"link"}