{"product_id":"the-caring-company-how-to-shift-business-and-the-economy-for-good-hardback-9781394315437","title":"The Caring Company; How to Shift Business and the Economy for Good (Hardback) 9781394315437","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Caring Company\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Shift Business and the Economy for Good\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eIsaac Getz (Author), Laurent Marbacher (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394315437, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 November 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e352 pages\u003cbr\u003e22.6 x 15.5 x 2.8 cm, 0.59 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAnswers to the business paradox of focusing on serving society and still be prosperous\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Caring Company: How to Shift Business and the Economy for Good \u003c\/i\u003eclearly shows how businesses can choose to serve the common good as #1 priority and still achieve higher performance. Rather than simply transacting with their customers, suppliers, and the local community, this book explains how companies who instead build unconditionally caring relationships with them are rewarded economically for doing so.\u003c\/p\u003e \u003cp\u003eWritten in a lively narrative style and backed by research from history and economics to psychology and philosophy and by many case studies of contemporary companies that have successfully adopted this new business paradigm, this book also discusses:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChallenges in accepting and implementing a radically new business paradigm and ways to overcome them\u003c\/li\u003e \u003cli\u003eHow to make employees willing to provide unconditional care to customers, suppliers, and the local community\u003c\/li\u003e \u003cli\u003eThe origins of capitalistic enterprise, which have surprisingly been about more than just money and the future of capitalism remodeled around the caring companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Caring Company: \u003ci\u003eHow to Shift Business and the Economy for Good \u003c\/i\u003e\u003c\/i\u003eis a timely, essential read for managers, executives, business leaders, and entrepreneurs seeking to align their heartset with their mindset and transform their businesses to serve society while achieving greater business success. By doing so, they will reshape the free-market economy for the better.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eYour Journey Through This Book 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I How to Do – Or Not to Do – Good 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter One The Why, What, and Who of Effective Social Innovation 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pioneer of Social Innovation 21\u003c\/p\u003e \u003cp\u003eFrom Apprentice Draper to Industrialist 21\u003c\/p\u003e \u003cp\u003eGetting Radical 23\u003c\/p\u003e \u003cp\u003eGoing National and Beyond 24\u003c\/p\u003e \u003cp\u003eMixed Record Rich in Lessons 26\u003c\/p\u003e \u003cp\u003eThe WHY of Social Innovation 27\u003c\/p\u003e \u003cp\u003eThe WHAT of Social Innovation 31\u003c\/p\u003e \u003cp\u003eNetflix’s Unlimited Vacation Policy 33\u003c\/p\u003e \u003cp\u003eDan Price’s $70,000 Salaries 34\u003c\/p\u003e \u003cp\u003eThe WHO of Social Innovation 37\u003c\/p\u003e \u003cp\u003eHistory’s Who’s Who of Social Innovation 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two “catch Me if You Can” Or Doing Good to Keep One’s License To Operate 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe “Catch Me If You Can” Game 43\u003c\/p\u003e \u003cp\u003eThe Public Gets Uneasy 44\u003c\/p\u003e \u003cp\u003eIndustrial Accidents 44\u003c\/p\u003e \u003cp\u003eEthical Scandals 46\u003c\/p\u003e \u003cp\u003eGlobal Crises 46\u003c\/p\u003e \u003cp\u003eGovernments and Authorities Trying to Catch Businesses 50\u003c\/p\u003e \u003cp\u003eThinkers Enter the Field 53\u003c\/p\u003e \u003cp\u003eMilton Friedman’s Critique and Its Unexpected Consequences 53\u003c\/p\u003e \u003cp\u003eThe CSR Escape 55\u003c\/p\u003e \u003cp\u003eThe Triple Bottom Line and the First Balancing Escape 56\u003c\/p\u003e \u003cp\u003eThe Shared Value Creation Escape 57\u003c\/p\u003e \u003cp\u003eStakeholder Capitalism and the Davos Escape 58\u003c\/p\u003e \u003cp\u003eHow Companies Are Playing the Game 59\u003c\/p\u003e \u003cp\u003eMeet the Mavericks 62\u003c\/p\u003e \u003cp\u003eBottom of the Pyramid Movement 63\u003c\/p\u003e \u003cp\u003eIndustry-wide Mavericks 64\u003c\/p\u003e \u003cp\u003eThe Mavericks’ Record 65\u003c\/p\u003e \u003cp\u003eHas the Corporate World Finally Managed to Escape? 67\u003c\/p\u003e \u003cp\u003eThe Effectiveness Record of Stakeholder Capitalism 68\u003c\/p\u003e \u003cp\u003eThe Problem with Balancing and What Companies Ought to Be 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three Doing Good Face-to-face Or Through Philanthropy? 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCan Philanthropy Be Effective? 77\u003c\/p\u003e \u003cp\u003ePeople Give for Parochial, Status, and Conformity Reasons 78\u003c\/p\u003e \u003cp\u003eOur Caring Ancestors 81\u003c\/p\u003e \u003cp\u003eTo Care Despite Everything 83\u003c\/p\u003e \u003cp\u003eBack to Tolstoy and Beyond 88\u003c\/p\u003e \u003cp\u003eThe Virtues of Local Government 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Caring Company Way 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four Running Business Through Caring Relationships 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnconditional Care for Your Customers 101\u003c\/p\u003e \u003cp\u003eLaunching a Start-up from a Kitchen 101\u003c\/p\u003e \u003cp\u003eFrom a Middle Finger to Unconditional Customer Service 103\u003c\/p\u003e \u003cp\u003eTransaction or Caring Relationship? 104\u003c\/p\u003e \u003cp\u003eWelcome to the Bathroom! 107\u003c\/p\u003e \u003cp\u003eServing All Your Counterparts, Not Only Clients 111\u003c\/p\u003e \u003cp\u003eOf Owls and Gophers 111\u003c\/p\u003e \u003cp\u003eOn Marriage, Adam Smith, and Mutual Sympathy 113\u003c\/p\u003e \u003cp\u003eMutual Sympathy and Charles Darwin 117\u003c\/p\u003e \u003cp\u003eCaring as a Bet on Life 119\u003c\/p\u003e \u003cp\u003eEcosystem, Community, and the Significant Other 122\u003c\/p\u003e \u003cp\u003eGivers Protected from Takers 125\u003c\/p\u003e \u003cp\u003eCrises That Reinforce the Caring Companies 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five The Heartset Shift: on Self-transformation 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEisai Pharmaceutical 135\u003c\/p\u003e \u003cp\u003eThe hhc Imperative 136\u003c\/p\u003e \u003cp\u003eThe 1968 Samurai 137\u003c\/p\u003e \u003cp\u003eSpecial and Not 139\u003c\/p\u003e \u003cp\u003eThe Magical Touch and How You Can Find Your Own 141\u003c\/p\u003e \u003cp\u003eWhere Do I Go 145\u003c\/p\u003e \u003cp\u003eHow Do I Get There 149\u003c\/p\u003e \u003cp\u003eBecoming a Caring Leader 153\u003c\/p\u003e \u003cp\u003eChanging Habits 154\u003c\/p\u003e \u003cp\u003eChanging Beliefs 157\u003c\/p\u003e \u003cp\u003eBecoming a Caring Leader Works 159\u003c\/p\u003e \u003cp\u003eCaring Employees 161\u003c\/p\u003e \u003cp\u003eCaring for the Public Good and Still Making Profits 164\u003c\/p\u003e \u003cp\u003eWalk with a Raised Lantern 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six Building the Caring Company 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power Shift 172\u003c\/p\u003e \u003cp\u003eThe Branch Is King 174\u003c\/p\u003e \u003cp\u003eFull Availability of Advisors for Caring 177\u003c\/p\u003e \u003cp\u003eLasting Results 178\u003c\/p\u003e \u003cp\u003eOn the Right Type of Organization 180\u003c\/p\u003e \u003cp\u003eTo Revamp or Not to Revamp 182\u003c\/p\u003e \u003cp\u003eWhy Revamp Administrative Bodies? 183\u003c\/p\u003e \u003cp\u003eRevamping Managerial Framework Allows Building a Caring Company 185\u003c\/p\u003e \u003cp\u003eWhen Employees Transform Core Processes 187\u003c\/p\u003e \u003cp\u003eHow to Communicate in the United Kingdom 189\u003c\/p\u003e \u003cp\u003eA Better Place to Take Care of Customers 190\u003c\/p\u003e \u003cp\u003eGas-station-building World Record 193\u003c\/p\u003e \u003cp\u003eBuying Better Fuel 196\u003c\/p\u003e \u003cp\u003eBringing the Board Onboard 198\u003c\/p\u003e \u003cp\u003eLessons in Building the Caring Company 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Shifting Business and the Economy 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven Caring About the Entire Society 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCaring at the Local Scale 209\u003c\/p\u003e \u003cp\u003eAt the Oslo Manor 210\u003c\/p\u003e \u003cp\u003eThe Pøbel Program 212\u003c\/p\u003e \u003cp\u003e“Bad Boy” Turned Manager 213\u003c\/p\u003e \u003cp\u003eRising in REMA 1000 215\u003c\/p\u003e \u003cp\u003eLocal Impact Doesn’t Mean Low Impact 216\u003c\/p\u003e \u003cp\u003eDoing It Through Business Activities 219\u003c\/p\u003e \u003cp\u003eCaring at the National Scale 222\u003c\/p\u003e \u003cp\u003eThe Savior Bank 224\u003c\/p\u003e \u003cp\u003eThe 1929 Savior Still Alive 225\u003c\/p\u003e \u003cp\u003eReplacing the Government 227\u003c\/p\u003e \u003cp\u003eCaring at the Global Stage 229\u003c\/p\u003e \u003cp\u003eFrom Sonoma Valley to the World 230\u003c\/p\u003e \u003cp\u003eThe Secret of Doing Good at Large Scale 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eight A Whole New Paradigm 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Paradigm Shift 240\u003c\/p\u003e \u003cp\u003eThe Dominant Paradigm and Its Beliefs 241\u003c\/p\u003e \u003cp\u003eBelief 1: Business = Transactions 242\u003c\/p\u003e \u003cp\u003eBelief 2: We Must Maximize Profits 244\u003c\/p\u003e \u003cp\u003eBelief 3: Economies of Scale Are the Surest Path to Prosperity 248\u003c\/p\u003e \u003cp\u003eUnderstanding Transitions 252\u003c\/p\u003e \u003cp\u003eCaring Companies, Economics, and Politics 258\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Nine Heart-to-heart: the Future of Business and Capitalism 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCapitalism on Trial 270\u003c\/p\u003e \u003cp\u003eAlternatives to Capitalist Enterprise 274\u003c\/p\u003e \u003cp\u003eSocial Enterprises 275\u003c\/p\u003e \u003cp\u003eCooperatives 276\u003c\/p\u003e \u003cp\u003eFrom Heart to Heart 281\u003c\/p\u003e \u003cp\u003eYou Can Care Today 287\u003c\/p\u003e \u003cp\u003eWhat’s Next? 291\u003c\/p\u003e \u003cp\u003eNotes 293\u003c\/p\u003e \u003cp\u003eGlossary 319\u003c\/p\u003e \u003cp\u003eAcknowledgments 325\u003c\/p\u003e \u003cp\u003eAbout the Authors 327\u003c\/p\u003e \u003cp\u003eIndex 331\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470071296280,"sku":"9781394315437","price":16.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394315437.jpg?v=1785631243","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-caring-company-how-to-shift-business-and-the-economy-for-good-hardback-9781394315437","provider":"Freshly Printed Books","version":"1.0","type":"link"}