{"product_id":"the-business-of-research-rca-and-the-videodisc-hardback-9780521322829","title":"The Business of Research; RCA and the VideoDisc (Hardback) 9780521322829","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Business of Research\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRCA and the VideoDisc\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book looks at how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMargaret B. W. Graham (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521322829, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 29 August 1986\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e274 pages, 17 b\/w illus.\u003cbr\u003e22.9 x 15.2 x 1.9 cm, 0.57 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The history she presents is essentially a tale of management.  Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R\u0026amp;D.\"   Technology and Culture\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R\u0026amp;D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eEditors' preface\u003cbr\u003e Preface and acknowledgements\u003cbr\u003e Introduction\u003cbr\u003e 1. Selectavision VideoDisc: opportunity and risk\u003cbr\u003e 2. David Sarnoff: industrial entrepreneur\u003cbr\u003e 3. Research as prime mover\u003cbr\u003e 4. Laboratory as entrepreneur: videoplayer research begins\u003cbr\u003e 5. Selectavision Holotape: RCA's professional innovation\u003cbr\u003e 6. Everything ventured\u003cbr\u003e 7. All in the family\u003cbr\u003e 8. VideoDisc in the public eye\u003cbr\u003e 9. RCA's 'Manhattan Project'\u003cbr\u003e 10. On the market\u003cbr\u003e 11. Managing R\u0026amp;D: lessons from RCA\u003cbr\u003e Appendix\u003cbr\u003e Notes\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Postwar 20th century history, from c 1945 to c 2000 [\u003ca title=\"See our other books on Postwar 20th century history, from c 1945 to c 2000\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Postwar%2020th%20century%20history,%20from%20c%201945%20to%20c%202000%20%5BHBLW3%5D%22\"\u003eHBLW3\u003c\/a\u003e], History of the Americas [\u003ca title=\"See our other books on History of the Americas\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20of%20the%20Americas%20%5BHBJK%5D%22\"\u003eHBJK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45913261474072,"sku":"9780521322829","price":73.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521322829_fdc4eb71-789b-44ba-8c53-79bbeecfed3e.gif?v=1691375186","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-business-of-research-rca-and-the-videodisc-hardback-9780521322829","provider":"Freshly Printed Books","version":"1.0","type":"link"}