{"product_id":"the-business-of-healthcare-innovation-paperback-9781108749060","title":"The Business of Healthcare Innovation (Paperback \/ softback) 9781108749060","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Business of Healthcare Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eUpdated third edition of the authoritative textbook on business models and trends in the tech sectors of the healthcare industry.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLawton Robert Burns (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108749060, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 March 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e516 pages, 196 b\/w illus.\u003cbr\u003e24.6 x 17.4 x 2.8 cm, 0.91 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'This is an important and opportune time to study and understand the medical technology sector of the healthcare market. This book does an excellent job of simplifying this complicated subject into its unique elements, analyzing each in a clear, direct style that illuminates the key issues facing this rapidly changing industry. The discussion of the sources of, impediments to and changing attitude toward device innovation and regulation are particularly welcome. I recommend this astute analysis to healthcare executives, policymakers, investors, innovators and anyone else who wants to understand the critical importance and future direction of the medical technology industry and its innovation for patients around the world.' Michael Mussallem, Chairman and CEO, Edwards Life Sciences\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Product suppliers in the health care value chain Lawton Robert Burns\u003cbr\u003e 2. The pharmaceutical sector Richard T. Evans and Scott Hinds\u003cbr\u003e 3. The biotechnology sector – therapeutics Cary G. Pfeffer\u003cbr\u003e 4. New venture creation in biotechnology Jason Rhodes and Lawton Robert Burns\u003cbr\u003e 5. The medical device sector Kurt H. Kruger and Max A. Kruger\u003cbr\u003e 6. Financing medtech innovation Justin Klein\u003cbr\u003e 7. The healthcare information technology sector Adam C. Powell and John Glaser.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Medical administration \u0026amp; management [\u003ca title=\"See our other books on Medical administration \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medical%20administration%20\u0026amp;%20management%20%5BMBPM%5D%22\"\u003eMBPM\u003c\/a\u003e], Health systems \u0026amp; services [\u003ca title=\"See our other books on Health systems \u0026amp; services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20systems%20\u0026amp;%20services%20%5BMBP%5D%22\"\u003eMBP\u003c\/a\u003e], Business innovation [\u003ca title=\"See our other books on Business innovation\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20innovation%20%5BKJD%5D%22\"\u003eKJD\u003c\/a\u003e], Health economics [\u003ca title=\"See our other books on Health economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Health%20economics%20%5BKCQ%5D%22\"\u003eKCQ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46002459017496,"sku":"9781108749060","price":38.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108749060i.jpg?v=1696719389","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-business-of-healthcare-innovation-paperback-9781108749060","provider":"Freshly Printed Books","version":"1.0","type":"link"}