{"product_id":"the-brandy-trade-under-the-ancien-regime-regional-specialisation-in-the-charente-hardback-9780521592482","title":"The Brandy Trade under the Ancien Régime; Regional Specialisation in the Charente (Hardback) 9780521592482","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Brandy Trade under the Ancien Régime\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRegional Specialisation in the Charente\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA 1998 study of the brandy trade, its merchants, and its impact on the French economy under the ancien régime.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eL. M. Cullen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521592482, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 March 1998\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages, 3 maps\u003cbr\u003e23.4 x 15.7 x 2.3 cm, 0.58 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...fascinating study of the brandy trade....The material is enormously rich....this is a thoughtful book about an important topic. This book makes a real contribution to the subject.\"    Thomas Brennan, Journal of Modern History\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn this 1998 study of the brandy trade and its merchants, Professor Cullen explores the development of cognac, the world's most famous spirit product, which emerged as a consequence of a chronic wine surplus. While Professor Cullen focuses on the brandy trade, his findings contradict the view of a 'static' French economy in the eighteenth century. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding the competition supplied by the emergence of surplus in other cereals and by foreign markets, regional specialisation in the Charente was an indispensable element in ensuring the quality of stable output, and was recognised in the region's success in attracting foreign négociants, such as the household names of Martell and Hennessy.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e Abbreviations\u003cbr\u003e Glossary\u003cbr\u003e 1. The emergence of brandy spirits\u003cbr\u003e 2. Brandy and the French economy\u003cbr\u003e 3. Brandy: the distilling process, the product and the industry\u003cbr\u003e 4. Brandy production and internal trade in France\u003cbr\u003e 5. Competing markets: Parisian and foreign demand\u003cbr\u003e 6. The merchants of the brandy regions\u003cbr\u003e 7. The Cognac brandy trade: 1720s–60s\u003cbr\u003e 8. External challenge in the 1760s: vicissitudes of old and new houses 1762–78\u003cbr\u003e 9. Brandy business in Bordeaux and Cognac in the 1780s\u003cbr\u003e Sources\u003cbr\u003e Bibliography.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economic history [\u003ca title=\"See our other books on Economic history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20history%20%5BKCZ%5D%22\"\u003eKCZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46005720973592,"sku":"9780521592482","price":81.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521592482i_55325ea1-aebb-4d90-a3d6-26e1f29357e3.jpg?v=1691370163","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-brandy-trade-under-the-ancien-regime-regional-specialisation-in-the-charente-hardback-9780521592482","provider":"Freshly Printed Books","version":"1.0","type":"link"}