{"product_id":"the-blackwell-encyclopedia-of-management-marketing-hardback-9781405102544","title":"The Blackwell Encyclopedia of Management, Marketing (Hardback) 9781405102544","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Blackwell Encyclopedia of Management, Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDale Littler (Edited by), D Littler (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781405102544, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 June 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e418 pages\u003cbr\u003e25.4 x 17.8 x 3 cm, 0.862 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis second edition of the \u003ci\u003eThe Blackwell Encyclopedia of Marketing\u003c\/i\u003e has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.  \u003cul\u003e \u003cli\u003eFeatures over 250 entries\u003c\/li\u003e \u003cli\u003eIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy\u003c\/li\u003e \u003cli\u003eAssesses the implications of developments in new information and communications technologies\u003c\/li\u003e \u003cli\u003eContains extensive revisions to the section on retailing to embrace contemporary trends\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003eAbout the Editors. \u003c\/p\u003e \u003cp\u003eContributors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDictionary Entries A-Z.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52433838539032,"sku":"9781405102544","price":70.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781405102544.jpg?v=1784855189","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-blackwell-encyclopedia-of-management-marketing-hardback-9781405102544","provider":"Freshly Printed Books","version":"1.0","type":"link"}