{"product_id":"the-big-miss-how-organizations-overlook-the-value-of-emotions-paperback-softback-9781637422564","title":"The Big Miss; How Organizations Overlook the Value of Emotions (Paperback \/ softback) 9781637422564","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Big Miss\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Organizations Overlook the Value of Emotions\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eZhecho Dobrev (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781637422564\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 August 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e220 pages\u003cbr\u003e22.8 x 15.2 x 1.1 cm, 0.333 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIn \u003ci\u003eThe Big Miss: How Businesses Overlook the Value of Emotions\u003c\/i\u003e, Zhecho Dobrev reveals how organizations are frequently deceived by customers and \u003ci\u003efail to act on what they fail to notice\u003c\/i\u003e–thus are missing the biggest driver of profitable customer behavior!\u003c\/b\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Big Miss: How Businesses Overlook the Value of Emotions\u003c\/i\u003e, Zhecho Dobrev reveals how organizations are frequently deceived by customers and \u003ci\u003efail to act on what they fail to notice\u003c\/i\u003e–\u003cb\u003ethus are missing the biggest driver of profitable customer behavior!\u003c\/b\u003e His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?\u003c\/p\u003e\n\u003cp\u003eIn this book, the author provides business leaders with a \u003ci\u003epractical framework for how to embed emotions in their business practices\u003c\/i\u003e, which includes learning how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDiscover the difference between what customers say and do\u003c\/li\u003e\n\u003cli\u003eCreate a data-based strategy around specific emotions\u003c\/li\u003e\n\u003cli\u003eUse customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI\u003c\/li\u003e\n\u003c\/ul\u003e…and much more.\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBehind every business problem, there is a customer problem!\u003c\/b\u003e This book will change how you think about customer behavior and challenge you to harness the business power of emotions.\u003c\/p\u003e\u003c\/font\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n","brand":"Business Expert Press","offers":[{"title":"Brand New","offer_id":52742622511384,"sku":"9781637422564","price":20.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-big-miss-how-organizations-overlook-the-value-of-emotions-paperback-softback-9781637422564","provider":"Freshly Printed Books","version":"1.0","type":"link"}