{"product_id":"the-barclays-guide-to-franchising-for-the-small-business-paperback-softback-9780631174981","title":"The Barclays Guide to Franchising for the Small Business (Paperback \/ softback) 9780631174981","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Barclays Guide to Franchising for the Small Business\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn Stanworth (Edited by), J Stanworth (Author), Brian D. Smith (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631174981, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 2 May 1991\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages\u003cbr\u003e21.5 x 14 x 1.3 cm, 0.227 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFranchising is one of the most popular ways of starting or expanding a business. Although fraught with problems - large initial outlay, unsocial hours, lack of control - it can be highly profitable. \u003ci\u003eThe Barclays Guide to Franchising for the Small Business\u003c\/i\u003e has been written with the specific aim of providing advice to business people who may be considering franchising as a means of expansion as well as to those who are looking to take up a franchise as an entry point into business.\u003cbr\u003e \u003cp\u003eIt examines the vast range of businesses that can be franchised, from hamburgers to computers, and outlines the comparative strengths and weaknesses of franchising from the viewpoints of all parties. It defines the steps involved and the franchise. It examines the processes involved in setting up as a franchisor, from market testing through to the final business product and explains the relationship between franchisee and franchisor in an extremely useful sample legal contract.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSmith and Stanworth are a uniquely well-qualified team, boastin both a first-class research record and experience of running a franchise which is one of the eight founder members of the British Franchise Association. \u003ci\u003eThe Barclays Guide to Franchising for the Small Business\u003c\/i\u003e is an invaluable guide to the opportunities and potential pitfalls associated with this extremely popular form of business.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003e1 Introduction to franchising 1\u003c\/p\u003e \u003cp\u003e2 What can be franchised? 17\u003c\/p\u003e \u003cp\u003e3 The advantages and disadvantages of franchising 27\u003c\/p\u003e \u003cp\u003e4 Becoming a franchisee 38\u003c\/p\u003e \u003cp\u003e5 Becoming a franchisor 48\u003c\/p\u003e \u003cp\u003e6 The franchise relationship 66\u003c\/p\u003e \u003cp\u003e7 Working out if franchising is right for you 77\u003c\/p\u003e \u003cp\u003e8 Overview and conclusions 94\u003c\/p\u003e \u003cp\u003e9 Useful resources in establishing your franchise 102\u003c\/p\u003e \u003cp\u003eAppendix 1: Franchise agreement - short form 127\u003c\/p\u003e \u003cp\u003eAppendix 2: Kall-Kwik Printing UK Ltd Franchise Agreement 134\u003c\/p\u003e \u003cp\u003eGlossary 143\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316771713304,"sku":"9780631174981","price":28.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631174981.jpg?v=1781824361","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-barclays-guide-to-franchising-for-the-small-business-paperback-softback-9780631174981","provider":"Freshly Printed Books","version":"1.0","type":"link"}