{"product_id":"the-backstage-of-democracy-indias-election-campaigns-and-the-people-who-manage-them-hardback-9781009423984","title":"The Backstage of Democracy; India's Election Campaigns and the People Who Manage Them (Hardback) 9781009423984","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Backstage of Democracy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIndia's Election Campaigns and the People Who Manage Them\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eOffers an insight into the secret world of campaign professionals who work behind-the-scenes in India's election campaigns.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmogh Sharma (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009423984, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 January 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e382 pages\u003cbr\u003e23.5 x 16 x 2.8 cm, 0.703 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eOver the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Tables\u003cbr\u003e List of Figures\u003cbr\u003e List of Abbreviations\u003cbr\u003e Glossary\u003cbr\u003e Preface \u0026amp; Acknowledgements\u003cbr\u003e 1. Introduction: Situating the Backstage of India's Democracy\u003cbr\u003e 2. A Causal Framework for Professionalisation of Politics\u003cbr\u003e 3. A Brief History of Electioneering\u003cbr\u003e 4. 'Computer Boys' and 'Big Data' in the Indian National Congress\u003cbr\u003e 5. Reluctant Professionalisation in the Bharatiya Janata Party\u003cbr\u003e 6. The Rise of Political Consultants in India\u003cbr\u003e 7. The Everyday Life of Political Consulting Firms\u003cbr\u003e 8. Conclusion\u003cbr\u003e Appendix: I-PAC Core Team Members' Dataset – A Methodological Note\u003cbr\u003e Bibliography\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Constitution: government \u0026amp; the state [\u003ca title=\"See our other books on Constitution: government \u0026amp; the state\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Constitution:%20government%20\u0026amp;%20the%20state%20%5BJPHC%5D%22\"\u003eJPHC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52460633456920,"sku":"9781009423984","price":75.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009423984i.jpg?v=1785456309","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-backstage-of-democracy-indias-election-campaigns-and-the-people-who-manage-them-hardback-9781009423984","provider":"Freshly Printed Books","version":"1.0","type":"link"}