{"product_id":"the-art-of-being-unreasonable-lessons-in-unconventional-thinking-hardback-9781118173213","title":"The Art of Being Unreasonable; Lessons in Unconventional Thinking (Hardback) 9781118173213","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Art of Being Unreasonable\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eLessons in Unconventional Thinking\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEli Broad (Author), Michael R. Bloomberg (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118173213, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 May 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages\u003cbr\u003e22.4 x 14.7 x 2.5 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eUnorthodox success principles from a billionaire entrepreneur and philanthropist\u003c\/b\u003e  \u003cp\u003eEli Broad's embrace of \"unreasonable thinking\" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, \"reasonable\" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the \"unreasonable\" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBroad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles\u003c\/li\u003e \u003cli\u003eHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research\u003c\/li\u003e \u003cli\u003eAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region\u003c\/li\u003e \u003cli\u003eEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword \u003ci\u003eMICHAEL BLOOMBERG\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e1 The Art of Being Unreasonable 1\u003c\/p\u003e \u003cp\u003e2 Why Not? The Powerful Question 7\u003c\/p\u003e \u003cp\u003e3 Forget Conventional Wisdom 14\u003c\/p\u003e \u003cp\u003e4 Do Your Homework No Matter How Much Time It Takes 23\u003c\/p\u003e \u003cp\u003e5 The Value of Being Second 31\u003c\/p\u003e \u003cp\u003e6 How to Work 24\/7 and Still Get 8 Hours of Sleep 38\u003c\/p\u003e \u003cp\u003e7 Bright and Young Is a Winning Combination 44\u003c\/p\u003e \u003cp\u003e8 Risk 53\u003c\/p\u003e \u003cp\u003e9 How to Get Results 58\u003c\/p\u003e \u003cp\u003e10 Leverage 64\u003c\/p\u003e \u003cp\u003e11 Marketing 71\u003c\/p\u003e \u003cp\u003e12 Investing 79\u003c\/p\u003e \u003cp\u003e13 Negotiation 85\u003c\/p\u003e \u003cp\u003e14 The Logic of Being Logical 94\u003c\/p\u003e \u003cp\u003e15 I Ain't Nothing but a Hound Dog 100\u003c\/p\u003e \u003cp\u003e16 Is That the Best You Can Do? Motivating People by Challenging Them 109\u003c\/p\u003e \u003cp\u003e17 Competition 116\u003c\/p\u003e \u003cp\u003e18 It's Better to Be Respected Than Loved 124\u003c\/p\u003e \u003cp\u003e19 Giving Back 133\u003c\/p\u003e \u003cp\u003e20 Education: Never Let a Crisis Go to Waste 139\u003c\/p\u003e \u003cp\u003e21 The Unreasonableness of Art and Artists 147\u003c\/p\u003e \u003cp\u003e22 Reflections and Second Thoughts 156\u003c\/p\u003e \u003cp\u003eAppendix Eli Broad Career Highlights 166\u003c\/p\u003e \u003cp\u003eIndex 178\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470038561048,"sku":"9781118173213","price":14.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118173213.jpg?v=1785629323","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-art-of-being-unreasonable-lessons-in-unconventional-thinking-hardback-9781118173213","provider":"Freshly Printed Books","version":"1.0","type":"link"}