{"product_id":"the-art-and-science-of-interpreting-market-research-evidence-hardback-9780470844243","title":"The Art and Science of Interpreting Market Research Evidence (Hardback) 9780470844243","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe Art and Science of Interpreting Market Research Evidence\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eD. V. L. Smith (Author), J. H. Fletcher (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470844243, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 March 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e24.6 x 17.6 x 2.1 cm, 0.652 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“This splendid book…a valuable guide…Defiantly for everyone who wants to make best use of mass information that surrounds us.”(Research Magazine, May 2004)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.\u003cbr\u003e \u003cbr\u003e \"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research.\" Virginia Valentine, Semiotic Solutions\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e 1. 'New' market research.\u003cbr\u003e \u003cbr\u003e 2. Not a science, but a scientific approach.\u003cbr\u003e \u003cbr\u003e 3. Data-rich intuitive analysis.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e 4. Analysing the right problem.\u003cbr\u003e \u003cbr\u003e 5. Understanding the big information picture.\u003cbr\u003e \u003cbr\u003e 6. Compensating for imperfect data.\u003cbr\u003e \u003cbr\u003e 7. Developing the analysis strategy.\u003cbr\u003e \u003cbr\u003e 8. Organizing the qualitative data.\u003cbr\u003e \u003cbr\u003e 9. Organizing the quantitative data.\u003cbr\u003e \u003cbr\u003e 10. Establishing the interpretation boundary.\u003cbr\u003e \u003cbr\u003e 11. Applying the knowledge filters.\u003cbr\u003e \u003cbr\u003e 12. Reframing the data.\u003cbr\u003e \u003cbr\u003e 13. Integrating the evidence and presenting research as a narrative.\u003cbr\u003e \u003cbr\u003e 14. Facilitating informed decision-making.\u003cbr\u003e \u003cbr\u003e 15. Developing holistic data analysis.\u003cbr\u003e \u003cbr\u003e 16. Guide to the supporting training module.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Glossary of holistic analysis terms.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52475098497304,"sku":"9780470844243","price":31.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470844243.jpg?v=1785805121","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-art-and-science-of-interpreting-market-research-evidence-hardback-9780470844243","provider":"Freshly Printed Books","version":"1.0","type":"link"}