{"product_id":"the-american-retail-value-proposition-crafting-unique-experiences-at-compelling-prices-hardback-9781442637177","title":"The American Retail Value Proposition; Crafting Unique Experiences at Compelling Prices (Hardback) 9781442637177","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThe American Retail Value Proposition\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCrafting Unique Experiences at Compelling Prices\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKyle Murray (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781442637177\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 August 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages, 11 figures\u003cbr\u003e23.5 x 16 x 1.9 cm, 0.49 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?\u003c\/p\u003e \u003cp\u003eTo a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. \u003ci\u003eThe American Retail Value Proposition\u003c\/i\u003e provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world\u0026amp;#x2019;s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe\u0026amp;#x2019;s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cstrong\u003eForeword\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 1: AN INTRODUCTION TO THE RETAIL VALUE\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePROPOSITION\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e1 Crafting Value\u003c\/p\u003e \u003cp\u003e2 Segmentation and Differentiation\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 2: THE SHOPPING ENVIRONMENT\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e3 Locations and Formats\u003c\/p\u003e \u003cp\u003e4 Inside the Store\u003c\/p\u003e \u003cp\u003e5 Omnichannel Retailing\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 3: PRODUCT SELECTION \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e6 Buying and Merchandise Management\u003c\/p\u003e \u003cp\u003e7 Category Management\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 4: CUSTOMER ENGAGEMENT \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e8 Managing Customer Relationships\u003c\/p\u003e \u003cp\u003e9 Customer Valuation\u003c\/p\u003e \u003cp\u003e10 Customer Loyalty\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePART 5: PUTTING IT ALL TOGETHER\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e11 Retail Pricing \u003c\/p\u003e \u003cp\u003e12 Propositions: Pitfalls and Potential \u003c\/p\u003e \u003cp\u003e\u003cem\u003eNotes  \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eAcknowledgments  \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eIndex\u003c\/em\u003e \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rotman-UTP Publishing","offers":[{"title":"Brand New","offer_id":52588179259672,"sku":"9781442637177","price":25.77,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/the-american-retail-value-proposition-crafting-unique-experiences-at-compelling-prices-hardback-9781442637177","provider":"Freshly Printed Books","version":"1.0","type":"link"}